Jeff in Chicago asks Chuck Wilson, Executive Director at the National Systems Contractors Association (NSCA), this week about the possibility of system integrators making money via social media.

Chuck describes how integrators are having difficulty justifying their social media investments because it is difficult to successfully create a revenue stream from those avenues, but that manufacturers seem to be utilizing in a successful manner.

He gives specific examples of success stories as well as how much time and budget should be allocated for social media.