What Every Integrator Needs to Know: Web Series

Register for NSCA webinars to learn more about industry-specific business issues, research and trends, practical tips, tools, strategies, techniques, and resources on a variety of professional development topics.

Click here to view archived NSCA webinars

Upcoming NSCA webinars:

Selling Services: Integrator Channel Update

In Proud Partnership with



Tuesday, June 15, 2021
9am Pacific/10am Mountain/11am Central/12pm Eastern
Ian Pugh, Director of Strategic Partnerships, Great America Financial Services
Adam Naylor, VP of Operations & Supply Chain, Liberty AV Solutions
Tyler Ebnet, VP of Sales & Marketing, CEC

Moderated by Tom LeBlanc, NSCA

The tired narrative around the importance of integration companies earning more service-based revenue is changing. That’s the good news. The reason it’s changing, however, is that the pressure is mounting for integrators to provide more of a monthly payment option for their customers.

Many organizations are focused on investing in their space to support their return to work. Thanks in part to the pandemic cash is tight for many customers, so they may prefer not to pay cash or use their bank line. These customers feel more comfortable with a monthly investment. As such, integration companies that don’t offer as-a-service or managed services solutions may be left on the sidelines.

This NSCA webinar leverages new survey data and industry analysis to help integrators understand if they’re ahead of or behind the curve when it comes to transitioning to service-based revenue. Hear first-hand from integrators that are having those frank conversations with customers. Learn about your options for rolling out a recurring revenue/service business (there are really two options – build it yourself or partner with a provider). And submit questions for our expert panel.

Join NSCA’s Business Accelerator financial services provider Great America; an NSCA member integrator; NSCA member manufacturer LibertyAV; and NSCA for this substantive discussion of how and why to position yourself for success selling service.

Ian Pugh has been part of the technology community for more than 15 years. His career began when he ran a unified communications and collaboration business. During those eight years, he grew partnerships from $5 million to $14 million, launched managed services, and created a successful cloud practice. He joined GreatAmerica to create modern financial services products that help integrators win in the service age.


Dr. Kuehl’s Economic & Market Recovery Update

Sponsored by:





Tuesday, July 20, 2021
9am Pacific/10am Mountain/11am Central/12pm Eastern
Presented by Dr. Chris Kuehl, NSCA Chief Economist

It’s time for another reality check with NSCA Chief Economist Dr. Chris Kuehl.

Dr. Kuehl has been providing economic insight and analysis directly to NSCA members throughout the COVID-19 pandemic and market recovery. During his keynote at NSCA’s 23rd Business & Leadership Conference in late February and an April webinar for NSCA members, he has broken down unfolding pandemic-driven impacts and outlined long-term trends.

Much has changed since April. The vaccine rollout is well underway. Mask recommendations are evolving … It’s definitely time to check in with Dr. Kuehl.

During this mid-summer webinar, Dr. Kuehl joins NSCA CEO Chuck Wilson to provide objective analysis on topics, including:

  •  Supply chain and its impact on integrators
  • Talent recruitment trends and obstacles
  • State of different vertical market recoveries
  • Return to work
  • COVID-19 vaccine rollout
  • Consumer behavior

As always, Dr. Kuehl focuses his economic analysis on the specific impact for the integration industry. NSCA members can submit questions to cwilson@nsca.org.

Dr. Chris Kuehl is a Managing Director of Armada Corporate Intelligence. He provides forecasts and strategic guidance for a wide variety of corporate clients around the world. He is the chief economist for several national and international organizations including Fabricators and Manufacturers Association, National Association of Credit Management, Finance, Credit and International Business, the Business Information Industry Association and NSCA.


Member Access