What Every Integrator Needs to Know: Web Series

Register for NSCA webinars to learn more about industry-specific business issues, research and trends, practical tips, tools, strategies, techniques, and resources on a variety of professional development topics. NSCA offers this cost-effective, convenient training solution for our industry professionals.

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Upcoming NSCA webinars:

Outcome-Based Selling vs. Solution Selling

Free Webinar: Tuesday, December 18, 2018
9am Pacific/10am Mountain/11am Central/12pm Eastern
Presenter: Bob Lobascio, Corporate Sales Coaches

Does your sales process need a strategy that works? During this webinar, you’ll learn about the actions and steps that other industry leaders have implemented for outcomes-based selling.

After attending, you’ll be able to explain and understand:

  • The changing role of your customer (the buyer)
  • The difference between solutions- and outcome-based selling
  • Steps your sales team must take to address buyer changes
  • What’s required from your team in order to restore “trusted advisor status”

Bob Lobascio, partner at Corporate Sales Coaches, has been VP of sales for Fortune 500 companies, early-stage venture-backed companies, and for the AV integrator that earned SCN’s Top Integrator in the Middle Atlantic States in 2013.

He holds certifications in technology, sales training, and sales management development. His experience includes more than a decade of AV and technology services and sales, as well as enterprise software and publishing/content management.

Corporate Sales Coaches develops custom training programs based on real-world sales and organizational needs of systems integrators. CSC helps create reinforcement processes that ensure long-lasting growth and drive ROI on training investment.

Beyond sales, Bob also has a deep understanding of the correlation between effective leadership training and bottom-line results. He has guided organizations through meteoric growth, mergers and acquisitions, and market turbulence.


Click here to view archived NSCA webinars

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