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How to Sell Better
"One of the most valuable things I've gotten from NSCA has come from its Business & Leadership Conference. The information at this event tells me how to run my business better, how to sell better, and how to be a better boss and employer." ~ Marla Suttenberg, Sapphire Marketing
NSCA Success Story: Estimating Labor Units Accurately
Coming from a 20-year history in broadcasting, Pat Vaughn felt a little behind the curve when he first joined integrator Simpatico in 2014 and needed to better understand loaded labor costs in his new role. “I started to quickly realize that labor is the single biggest factor impacting profit and loss for a project,” says Vaughn, Simpatico’s vice president of service delivery. While conducting a search online, he found the Labor Installation Standard guidelines. The document quickly became the most valuable tool he had to ramp up his level of expertise and experience with commercial installations.
Focusing on Our Business Goals
"It's really important for integrators to be members of NSCA because they take a different angle than other industry associations. It's nice to have an organization that really focuses on business goals – especially an association that's niche to our industry but takes a bigger-picture look at business in general." ~ Kelly Perkins, IGNITE Program
NSCA Success Story: Finding Affordable, Reliable Insurance
For many years, Evco Sound & Electronics Inc. had used the same local insurance company. When Kevin Bauer, Evco president, found out that it was having a hard time keeping the same insurance carrier, however, he decided it was time to start looking elsewhere. To get started, Bauer asked NSCA for insurance suggestions, which is how he learned about TrueNorth, an NSCA Business Accelerator. He gave the company a call and, when the representative mentioned other integration firms Bauer was familiar with, he knew he had found an insurance provider that understood the industry.
NSCA Success Story: Financing to Capture More Deals
Inteconnex was working closely with a client on a complete IT infrastructure upgrade, totaling approximately $120,000 in equipment. To avoid incurring 100% of the expenses upfront, the client was interested in financing the project. After hearing about NSCA Business Accelerator GreatAmerica, Inteconnex did some investigating to learn more about how its financing services worked – and then decided to complete the company’s first GreatAmerica financing deal. “Our first deal with GreatAmerica was awesome,” says Marc Meyer, Inteconnex president. “If I could route every deal through them, I would.”
Better Leveraging Sales Staff
“NSCA taught us how to leverage our salespeople. Rather than bringing in new employees and training them on how to sell, NSCA recommended that we find ways to free up the time of existing salespeople so they could sell more. At that time, our salespeople were averaging around $500,000 annually. Now they're all at $1.2 million.” ~ Robbin Reynolds, Sound Products Inc
Helpful Information About Market Trends
"NSCA has been a phenomenal organization for us. It has definitely helped with my professional development. The staff is second to none, and they care about our business and the desire to see it increase. We get lots of helpful information about market trends from NSCA as well." ~ Frank Pisano, BrightSign
Helping Me with My Bottom Line
"NSCA is about helping me with my business. There is no organization other than NSCA that will help me with the bottom line." ~ Kelly McCarthy, Genesis Integration
NSCA Success Story: Preparing the Leaders of Today – and Tomorrow
As part of his own career journey – and to make sure he was prepared for a company restructure – Brad Caron was working closely with Paul Cronin, owner of Cronin Corp., an NSCA Member Advisory Councilmember that helps facilitate organizational excellence. His experience with Cronin Corp. was so powerful that he wanted his employees to experience it, too. So Caron looped in Kelly Clasby, SIGNET’s director of human capital management, to bring everyone together and help employees understand the reasoning behind new company initiatives and transformations.
Providing a Professional Development Community
"NSCA has given me the professional development that so many of us crave. Being able to learn from your peers, take their examples, and implement them into your own business life is really important for me. NSCA has created a community that supports each other." ~ Gina Sansivero, FSR Inc
Better Solutions, Ideas, and Concepts
"Integrators should join NSCA because being an integrator today is much different than it has been in the past. Many integrators need to change their business models, and you need a trusted partner to help you along that path. NSCA has many solutions, ideas, and concepts, and can be that trusted partner." ~ Rob Simopoulos, Launch Security
NSCA Success Story: The Value of Project Management Training
After a recent organizational restructure, Lone Star Communications decided to add a new layer of superintendent positions to its operations department. The creation of these positions also created the need for training. Job duties were separated, along with a reorganization of teams and departments, to establish defined superintendent and project management roles. Dan Hiett, senior vice president of operations at Lone Star, reached out to NSCA to learn more about how Enterprise Performance Consulting might be able to help ease the transition for employees impacted by the restructuring.
Improving Our Value Proposition
"As a result of NSCA, we have more qualified staff, our pricing is consistent, and our value proposition is much more solidified." ~ Josh Shanahan, Sport View
Like a Bible for Business Owners
"From sales and project management to technical services, finance, and accounting, NSCA has developed the bible for a business owner like myself to run a business successfully." ~ Christina De Bono, ClearTech Media
System Showcase
Fast, Cost-Effective Technology Deployment
Golf Channel implemented a cost-effective HDBaseT solution to improve viewer experiences from its studio. Belden 4K UHD Media Cable connects the display processor to studio displays without signal loss. Pairing it with the REVConnect Connectivity System provided time savings and installation ease with the versatility of a jack or plug.
1.800.BELDEN.1 (800.235.3361)
Quick Stats:
4K UHD Cable
- Designed specifically for HDBaseT with enough headroom to ensure no signal loss
- Capable of transporting UHD video signal via HDBaseT over 300 ft
- Much smaller in diameter than other cables used to deliver 4K content
REVConnect Connectivity System
- Reduces installation time and costs
- Simplifies the termination process
- Increases versatility and is compatible with eight RJ45 modules, including jacks and plugs
- Improves cable strain relief
- Provides a more reliable connection