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Inside NSCA Blog by Chuck Wilson


How Many Specialties Can You Really Have?
I attended a fantastic conference this week where the keynote speaker challenged the audience to think strategically about market segmentation and specialization. One of the mega-trends that he pointed out was that a systems specialist (as opposed to a generalist) within a defined niche will likely become the new breed of integrator. Taking it even [...]
5/17/2012 8:31:22 PM
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