For its ability to exceed client expectations, Valley Communications Services was named a 2022 Excellence in Business award winner in the Differentiating Strategies category.
Valley Communications Services (VCS) has a unique passion and natural calling for technology, the systems integration industry, and ensuring that deployed solutions exceed client expectations.
The company’s differentiating strategies begin with developing an understanding of the customer’s needs and wants. The entire team—including account executives, engineers, project managers, technicians, and programmers—works together to take a deep dive into client workflows, challenges, pain points, and opportunities to improve the user experience and manage and secure deployed systems.
“We work diligently to understand the smallest of details on every project,” says Joshua Kranz, CTO/system design at VCS. “No stone goes unturned.”
VCS also incorporates advanced technology, such as 360-degree photography, laser measurement, and acoustical measurement devices, into its processes to assess and consider the needs of every seat in the classroom, conference room, or theater the company designs—from lighting, sound, and interoperability to furniture layout and ergonomics.
From the day the company opened its doors in 1947, VCS has prioritized innovation, collaboration, and outside-the-box solutions to solve tough challenges and serve customers. The company regularly and genuinely asks, “Did we get this right? How do we get better?” as part of its quest for continuous improvement.
At last year’s Business & Leadership Conference, the company arrived at an inflection point during a panel called “Pivot, Don’t Panic,” led by NSCA CEO Chuck Wilson and former PSA CEO and President Bill Bozeman.
In this Q&A workshop, the discussion uncovered key issues in scaling business properly, finding new revenue sources, uncovering new opportunities amid changes in commercial real estate, coping with uncertainty, considering mergers and acquisitions in unpredictable times, and leadership development and employee engagement.
A pointed conversation about expanding into emerging markets made VCS sit up and take note. After discussing internally, the company decided it was time to realign its digital marketing strategy to establish a better presence in these new markets.
At that same event, Michael Canic’s “Making Strategy Happen” keynote helped VCS bring about a reignited focus on implementing an ERP to drive organizational improvement and better serve clients.
During this session, the team learned how to drive the odds in their favor and turn strategy into reality while making sure change efforts result in actual change.
“NSCA has been an incredible partner and invaluable resource to help VCS continue to evolve, grow, and deliver results that exceed client expectations. Frequently, various team members from VCS have reached out and found [NSCA] to be tremendously gracious and helpful, always willing to make an introduction, answer questions, or direct you to the right place and people,” says Kranz. “Our leadership team frequently immerses themselves in this knowledge to then share across the organization.”
VCS’ ongoing dedication to learn, improve, think outside the box, and deliver game-changing solutions to customers is what continues to make the company stand out.