NSCA is on a path to partner with 100 manufacturers in 2022
We get lots of questions from integrators about vendor selection. They wonder which manufacturers offer the top products and solutions—or which vendor can be relied on to do what they promise. Sometimes integration firm leaders are calling us because they want to change product lines due to lack of trust.
NSCA and its members believe that the best pathway to market is through the channel: manufacturers moving products through integrators while also supporting their sales efforts and using their marketing platforms to create demand and provide lead generation.
“We continue to champion a direct-to-integrator model as our main path to market. One of our core pillars is dedication to authentic partnership. NSCA strengthens both of these through its communication with integrator members, as well as through creating compelling opportunities to interact with the many Sonance dealers in the group. The many health, safety, and supply chain challenges means NSCA has never been a more important resource than right now.”
-Michael Bridwell, VP of Commercial Sales, Sonance
So how do we bring the two together? How do we connect top-tier manufacturers dedicated to education and quality with top-tier integration firms that can represent them?
We can help with that. In the past, we’ve provided many integrator members with our coveted vendor scorecard: a tool developed a few years ago to evaluate manufacturers and distributors and help integrators develop a preferred vendor program.
But we’ve taken this concept to a whole new level with our “1 of 100” initiative. NSCA is on a path to maximize the value of membership by partnering with only 100 manufacturers—those that are leaders and champions of the channel.
Because we’re capping manufacturer membership at 100, this opportunity won’t be available for very long. Spots are disappearing every day.
To manufacturers that become “1 of 100,” there are obvious benefits. You get access to:
- Thought-leadership content about what integrators need and want from their manufacturer partners
- Research that provides updates and forecasts on technology trends, economic outlooks, and upcoming construction/retrofit projects
- Free webinars on business issues ranging from HR to finance
- Virtual and live events that connect you to integrators that want to learn more about manufacturer solutions
- Several marketing opportunities through our website, e-newsletters, Integrate trade journal, and event sponsorship at sell-out industry events
- Introductions to prospective dealers
But this initiative is an added benefit for integrators, too. All “1 of 100” manufacturer members are vetted by NSCA, have high-quality products, and believe in the channel. Integrators no longer have to worry about many of the vendor-related issues that used to keep them up at night.
Our goal is to raise the level of the industry by facilitating manufacturer and integrator partnerships so you can share new technology with customers, who are smarter and savvier than they’ve ever been.
“NSCA has established itself as the primary resource for integrators to improve their business through change management, collaboration, data, and ongoing education efforts. I find the ability to connect with our channel partners and manufacturing peers at events like BLC and P2P to be invaluable.”
-Frank West, Vice President Systems America, QSC
Where else can manufacturers find a highly engaged, highly qualified group of integrators to represent their products? And where else can integrators gain access to manufacturers that have already been vetted for quality, performance, and commitment?
There has never been a more critical time for manufacturers to join NSCA. As we get ready for 2022, we’ll all have to learn effective new strategies to adjust to our evolving world—and NSCA is prepared to help you do just that.
Manufacturers, if you aren’t already: Consider becoming “1 of 100” before the opportunity closes. Integrators, we’ll reveal our “1 of 100” in 2022 so you can start to forge those powerful relationships. Contact Senior Marketing & Channel Manager Max Johnson for more information.
“NSCA represents all of us in the commercial integration industry. West Penn Wire has been there since the beginning and will continue to partner with NSCA and everyone involved. Through education, training, and events, NSCA has provided those in the industry with the tools, knowledge, and relationships that are essential to succeed. It really does feel like a big family, and I am honored to have been part of that family for the past 20+ years. Chuck, the board, and the entire staff have done a wonderful job over the years for our industry. The team at West Penn Wire appreciates NSCA and its members. We have built long-term partnerships and friendships that can never be replaced.”
-Andy Oswald, Vice President of Inside Channel Sales, West Penn Wire