Webinars
What Every Integrator Needs to Know: NSCA Webinars and Roundtables
Register for NSCA webinars and roundtables to learn more about industry-specific business issues, research and trends, practical tips, tools, strategies, techniques, and resources on a variety of professional development topics.
Upcoming NSCA Webinars and Roundtables:
Electronic Systems Outlook Summer 2024: 10 Takeaways for Integrators
Thursday, September 26 at 11:00 am CDT
The biannual Electronics Systems Outlook research report that NSCA produces in conjunction with FMI provides invaluable market insight for integrators. As NSCA member companies battle for profitability in 2024, this reliable report helps them to anticipate market and economic trends that will help them plan accordingly.
This webcast serves as a companion to the written report, free to NSCA members. Market analysts from research firm FMI and NSCA leaders identify and discuss 10 takeaways for integrators to consider: Topics include but aren’t limited to:
- Reading into the Consumer Price Index and Consumer Confidence Index to analyze how it may impact inflation.
- Which vertical markets are down and what that means for integrators
- Which vertical markets are up and what that means for integrators
- Economic factors that impact the integration industry, including employment projections
Integrators can submit questions for discussion. This is a can’t-miss webcast for integrators looking to finish 2024 strong.
5 Ways to Adapt Your Sales & Marketing Strategy for 2025
Tuesday, October 15 at 11:00 am CDT
Sticking to the same old strategies might not be the best approach as we head into 2025. The market is evolving, uncertainty surrounds the economy, and technology is reshaping how customers discover solutions and make purchasing decisions.
As a trade association dedicated to helping integration companies succeed, we encourage a thorough review of your sales and marketing strategies to ensure you’re positioning your company for success in 2025. Attending this webinar is a great first step.
Join Chris Peterson, founder and president of Vector Firm, and NSCA Member Advisory Councilmember, as he provides expert insights on sales and marketing for integrators. He’ll be joined by NSCA Executive Director Tom LeBlanc and a panel of NSCA member integrators to discuss the key factors shaping 2025 sales and marketing strategies. Topics include:
- Thriving in an AI-Driven World
Artificial intelligence offers both opportunities and challenges. Discover how your sales and marketing teams can harness AI effectively—and what pitfalls to avoid. - The Convergence of Sales and Marketing
The lines between sales and marketing are becoming increasingly blurred, a trend expected to intensify by 2025. Learn how to adapt to this shift for more cohesive strategic planning. - The Changing Role of Sales Engineers
As sales roles continue to evolve, are sales engineers still relevant? The panel will discuss how integrators are adapting their sales approach to meet these changes. - The Service-Selling Challenge
Why aren’t integrators selling more recurring or managed services? Explore how this issue plays into planning for 2025 and how to tap into these opportunities. - Facing Economic Uncertainty
While the future isn’t all doom and gloom, many economists forecast a challenging landscape, with NSCA’s latest Electronic Systems Outlook reflecting flat projections in key vertical markets. How will this uncertainty impact your sales and marketing efforts in 2025?
This NSCA webinar covers a lot of ground. Attendees will leave with actionable insights to enhance their sales and marketing strategies for the year ahead.
By registering for NSCA webinars, roundtables and events, you are agreeing to allow NSCA to share your registration information with the event sponsor(s), who may elect to communicate or market its products or services directly to you. The email communications can be unsubscribed from at any time by contacting memberservices@nsca.org.
