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June 21, 2024

Vertically Oriented Videoboard Added to W Hotel in Dallas’ Victory Park

DALLAS, TX, JUNE 21, 2024—The W Hotel in Victory Park, a thriving destination entertainment and dining hotspot in the heart of Dallas, recently got an exterior upgrade with the addition of a vertically oriented LED videoboard from SNA Displays. The 31’6″ tall x 12’7″ wide large-format display is one block from American Airlines Center and overlooks the intersection of Museum Way and N. Houston Street, showing digital-out-of-home (DOOH) content to traffic headed towards the arena.

Owner representative and strategic advisor Sensory Interactive provided technology selection and procurement services on behalf of Asana Partners, choosing SNA Displays to provide 10 mm EMPIRE™ Exterior video display technology.

Sensory Interactive has served as a strategic partner and executor at Victory Park for more than 15 years. The firm helped their client refresh the original platform at the end of its life, implement an initial expansion, and now further expand the experience and value of the Victory Park Dynamic Real Estate® platform at the W Hotel.

Featuring a resolution of 960 x 348 pixels, the new LED video display processes more than 368,000 pixels. Elevated Systems, Inc. provided installation services.

Visit SNA Displays’ W Hotel Victory Park portfolio page for additional information and visuals.

About SNA Displays

SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at

About Sensory Interactive

Sensory Interactive offers a suite of services to identify, design, monetize, and realize maximum ROI through Dynamic Real Estate® (the integration of technology in public spaces to improve guest experiences and deliver untapped value). Their multidisciplinary team works with owners, developers, and investors to develop solutions at every phase of a project from pre-development to construction, and operation.

They have delivered standout experiences and returns with project management services across the country at projects including Moynihan Train Hall and TSX Broadway in New York, Victory Park in Dallas, Texas to Hollywood Park in Inglewood, CA. For more information, visit

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