Building Trust With Customers and Prospects using Content Marketing and Social Media

Size78.87 MB
Create DateMay 21, 2014
Last UpdatedMay 21, 2014

Presented by: Daniel Newman, President, BroadSuite Inc.

As of 2013, technology buyers are commonly at more than 70% of the way through a purchase journey before contacting a vendor; this transformation is largely due to the growth of online content available to buyers. In the average buyer’s journey, the consumer engages with more than 11.4 pieces of purchase-related content prior to completing a transaction. Consumers are more informed than ever before, and it’s critical for commercial integrators to participate in the first 70% of that customer journey. In this NSCA webinar, Daniel Newman, author of the New Rules of Customer Engagement, will show you how to develop a content strategy that captures clients. You’ll also learn how to use social media to increase reach and engagement with current customers and future prospects.

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