Webinars
What Every Integrator Needs to Know: NSCA Webinars and Roundtables
Register for NSCA webinars and roundtables to learn more about industry-specific business issues, research and trends, practical tips, tools, strategies, techniques, and resources on a variety of professional development topics.
Upcoming NSCA Webinars and Roundtables:
Tactical Sales & Recurring Revenue Mid-Year Adjustments for 2025
Tuesday, June 24 at 11:00am CDT
As 2025 reaches its midpoint, integration firm leaders face a critical opportunity to reflect, recalibrate, and refocus. With economic uncertainty, shifting tariffs, and unpredictable project pipelines challenging even the most experienced integrators, NSCA invites you to a tactical, no-nonsense webinar designed to help you make the right adjustments now to hit your year-end goals.
Join us for “Tactical Sales & Recurring Revenue Mid-Year Adjustments for 2025“, a focused session for integration firm leaders seeking actionable guidance in two critical areas: sales performance and recurring revenue strategy.
Moderated by NSCA Executive Director Tom LeBlanc, this session features expert insights from:
- Chris Peterson, Founder & President of Vector Firm (NSCA Member Advisory Council), who will provide tactical strategies for evaluating sales performance, pipeline health, customer status, and long-term planning—even when short-term opportunities feel limited. He’ll help you shift from reactive panic to proactive strategy.
- Lee M. Rozeboom, Vice President and Managing Director of Sales, Connected Technology Group at GreatAmerica Financial Services (NSCA Business Accelerator), who will focus on cash flow and recurring revenue. Learn how to rebalance your business model toward stability and scalability—especially during turbulent times.
This mid-year checkpoint is more than a reflection. It’s a chance to take stock objectively, identify gaps, and course-correct while there’s still time. Whether your firm is on pace or falling short, this session will equip you with tools to finish strong and prepare for long-term resilience.
Don’t miss this essential session for integration business leaders. Take control of what you can—and finish 2025 with confidence.
Speakers:
Lee Rozeboom
VP & Managing Director of Sales – Connected Technology Group
Lee Rozeboom is the Vice President and Managing Director of Sales in the Connected Technology Group at GreatAmerica Financial Services, where he builds and maintains relationships with resellers, manufacturers, and associations in the technology industry. In addition to being a liaison between GreatAmerica and the tech industry, Lee provides oversight and guidance to the MSP team. In his previous role, Lee served as the Vice President of Sales for the MSP division. He has been involved in lease financing since 2006. Prior to joining GreatAmerica in 2006, Lee worked for a financial planning company and achieved his Series 6 and 65 ratings. Lee received his Bachelor of Science in Finance and Marketing from Babson College in Wellesley, MA.
Chris Peterson
Founder & President
Chris Peterson has over 25 years of experience in sales and sales leadership, with a focus on system integrators. Chris started Vector Firm in 2010 as a provider of outsourced sales leadership and sales process consulting. Today, Vector Firm offers Sales Training, Digital Marketing Services, Sales Management Consulting, and Professional Speaking Services. Vector Firm has worked with over 120 clients since 2010, on projects ranging from two-day strategic sales planning sessions to multi-year retained engagements. Through its Sales Academy, Vector Firm has paid subscribers from dozens of other companies, totaling over 500 individual members. Finally, Chris has been a paid speaker at over 180 events, spanning six countries and three continents.
By registering for NSCA webinars, roundtables and events, you are agreeing to allow NSCA to share your registration information with the event sponsor(s), who may elect to communicate or market its products or services directly to you. The email communications can be unsubscribed from at any time by contacting memberservices@nsca.org.
