Innovative Collaboration Aims to Redefine Visual Display Technology for Commercial and Enterprise Environments
EDEN PRAIRIE, Minn. — June 11, 2025 — Chief, a brand of Legrand | AV, and BlueSquare X, a leading digital signage solutions provider, today announced a strategic partnership to bring cutting-edge video wall solutions to the pro AV market. This collaboration showcases the strengths of both companies to deliver seamless, scalable, and visually stunning experiential solutions. The joint solutions will be showcased at InfoComm 2025 in the Aurora Multimedia booth #2342.
“This partnership represents a significant step forward in how organizations can engage audiences and visualize data,” said Yitzy Shapiro, COO at Blue Square X. “By combining our display innovation with Chief’s expertise in video wall mounting solutions and precision installations, we’re setting the new standard for immersive visual experiences.”
The new video wall solutions will integrate BlueSquare X’s Vision X state-of-the-art LED and Vivid X LCD display panels with custom video wall mounting solutions from Chief. The result is a turnkey solution that offers unmatched image clarity, operational efficiency, and design flexibility.
“We’re very excited to push the boundaries of what customers can achieve with this combined solution,” said David Albright, Senior Product Manager at Chief. “By bringing together the visual quality of BlueSquare X displays with Chief dvLED mounting solutions, BlueSquare X is able to simplify their installation process — significantly reducing install time and allowing them to create unforgettable immersive experiences in commercial offices, museums, hotels, casinos, sports and entertainment venues, art installations, luxury retailers, and home theaters.”
The joint solutions will be displayed on the show floor at InfoComm 2025, and will also be on display at the BlueSquare X Experience Center and Showroom, located in Hollywood, Florida. The showroom is a state-of-the-art facility that serves as a hub for clients, partners, and industry professionals, and is designed to offer a hands-on look at the future of digital signage and immersive experiences.
For more information, visit www.bluesqx.com or www.legrandav.com.
About BlueSquare X
BlueSquare X is a digital experience innovation company that turns imagination into reality by blending powerful storytelling, art, cutting-edge technology, and architecture. With operations in New York and Miami, they specialize in crafting captivating and immersive visual experiences across a wide range of industries. Their focus on technology and innovation drives business growth and enhances customer experiences.
About Chief
Chief has more than 40 years of proven product and service excellence. Committed to responding to industry needs, Chief offers a complete line of mounts, storage and accessories for TVs, displays, monitors, projectors, and other AV components. With numerous product awards and patented designs, Chief provides innovative features, and is recognized for delivering quality products and knowledgeable, helpful customer service.
About Legrand | AV
The brands of Legrand | AV lead the industry with innovative connectivity, videoconferencing, mounting, racks, networking, power, and display solutions for various audiovisual technologies. Our innovative products, sold principally under the Chief, Da-Lite, Luxul, Middle Atlantic, On-Q, SANUS, and Vaddio brands, are sold through numerous channels. The brands of Legrand | AV provide the most comprehensive offering of AV solutions in the market. The company serves a broad base of over 6,000 global customers delivering amazing AV experiences.
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