Largest Event of the Year to Feature “Flip the Script” Panel, JBL Installed Audio Roadshow, and Exclusive Product Showcases
Philadelphia, PA — September 30, 2025 — Next week, Almo Pro AV, a leading value-added North American Pro AV distributor with nationwide reach, will conclude its award-winning 2025 E4 Experience Tour in Chicago on October 7. The stop at Drury Lane in Oakbrook, IL is expected to be the largest and most well-attended E4 Experience in the event’s 16-year history.
Traditionally hosted bi-annually in select cities, the E4 Experience will now become an annual fixture in the Chicagoland area following overwhelming demand from integrators, resellers, and end users.
Greg O’Rourke, Director of Tradeshows and Events for Almo Pro AV explained, “We are back at the Drury Lane in Oakbrook because this market has asked us to increase the frequency of our visits,” He added, “No two E4 Experiences are ever the same, with different sessions, events, exhibitors and products at each. Attendees further customize their day by choosing the tracks they are interested in and the people and products they want to see. An added bonus is they can bring their customers to a fully operational showroom filled with sales engineers and other experts who can immediately answer questions and demo products.”
Watch an interview with Greg O’Rourke about E4 Chicago.
NEW! Flip the Script: Media Roundtable
At E4 Chicago, we’re turning the tables with “Flip the Script”, a dynamic media roundtable where the industry’s most influential voices become the ones answering the questions. Attendees can expect candid insights, bold opinions, and a fresh perspective on the state of the AV industry.
This engaging session features:
- Alesia Hendley: AV Influencer and Thought Leader
- Dan Ferrisi: Group Editor, Commercial and Security, Emerald
- Steph Beckett: Managing Editor, rAVe [PUBS]
- Moderated by: Karen Castaño: Director of National Business, Almo Pro AV
JBL Installed Audio Roadshow
The exclusive JBL Installed Audio Roadshow is parking at E4 Chicago with demos throughout the day. Attendees can experience:
- Hands-On Evaluation: Hear the gear in controlled but realistic settings to help with decisions about clarity, coverage, dispersion, etc.
- Design & Installation Tips: JBL experts will guide attendees through best practices: how to choose components, aim speakers, select coverage patterns, match amplification, and more.
- Access to JBL Experts and New Technology: Listen to the all-new Control Contractor 400 Series, meet JBL product experts and experience the sound that sets the standard.
Exclusive Products and 50+ Exhibitors
The E4 Experience Chicago welcomes newest exhibitor, DetaiLED, specialty manufacturer of custom, large-format, dvLED displays for complex spaces in the Pro AV, entertainment, sports and commercial markets.
Additionally, some of the products exclusively available through Almo Pro AV will be shown on the E4 exhibit floor, including:
- Christie Secure Series III 4K UHD LCD Panels: Designed to meet the demanding needs of highly secure environments, such as control rooms, situation rooms, briefing centers, and mobile command units. These panels eliminate conventional attack layers and adhere to strict data-protection protocols.
- ACSL SOTEN Drone: The NDAA/TAA-compliant drones provide versatile usage for inspection, surveying and surveillance across industries such as energy, public safety, and agriculture.
- Planar VDS Indoor dvLED: The VDS Series offers high-resolution indoor LED displays with fine pixel pitches and a durable, glossy surface. Utilizing Chip on Board (COB) technology with flip chip LEDs, these displays provide outstanding contrast, viewing angles, and brightness.
Represented brands on the exhibitor floor include:
Absen, Atlona, Audio-Technica, AVer, Avocor, AVTEQ, Barco, Bosch, Bose Pro, BrightSign, Chief, Christie, DaLite, DetaiLED, Draper, D-Tools, Dynacord, Eaton, Electro-Voice, Epson, Harman, Hisense, HuddleCam, Huddly, Jabra, Kramer, Legrand AV, Lenovo, LG, LinkLab, Listen Technologies, Lumens, Matrox, MAXHUB, MicroTourch, Middle Atlantic, Mimo, Netgear, Nureva, Optoma, Panasonic, Panasonic Projector & Display, Peerless-AV, Philips, Planar, PTZOptics, Samsung Pro, Sennheiser, Sharp, Shure, Sony, Spinetix, tvONE, ViewSonic, Vivitek, WyreStorm, Yamaha, Yealink and XR Solutions.
Full Day of Education
Attendees can plan for a full day of premier education and training with all sessions worth AVIXA CTS Renewal Units. The Chicago speaker lineup includes:
- Keynote: AI in Action: Transforming Collaboration and Efficiency in the Smart Workplace | Amanda Stewart, Microsoft (1.0 CTS RU)
- Official E4 Experience Live Show Floor Tour | Steph Beckett, rAVe (0.5 CTS RUs)
- Navigating the Future: Harnessing AI in Enhanced Collaboration Spaces | Amanda Stewart, Microsoft (1.0 CTS RU)
- Modern Meeting Room Design | Tom Kehr, Almo Pro AV (1.0 CTS RU)
- The AV Forecast: Trends and Technologies Defining 2025 | Steph Beckett, rAVe (1.0 CTS RU)
- Fundamentals of Fine Pitch dvLED Display Technology | Fred Cain, Planar (1.0 CTS RU)
- Basic Acoustics for Meeting Rooms | Tom Kehr, Almo Pro AV (1.0 CTS RU)
About the E4 Experience
The E4 Experience has earned its reputation as the premier one-day event for education, training, and hands-on access to the latest AV technology. Designed to connect integrators with leading educators, manufacturers, and certified training programs, the program delivers exclusive insights into the latest industry trends.
In 2025, the E4 Experience received a prestigious Systems Contractor News Stellar Service Award, and Commercial Integrator BEST and Quest for Quality awards, recognizing its impact and excellence in the AV industry. To register for E4 Chicago, visit www.e4experience.com.
About Almo Pro AV
Formed in 2009, Almo Pro AV is a leading value-added North American Pro AV distributor with nationwide reach. Backed by a team of seasoned professionals with deep technical expertise and vertical-specific knowledge, Almo Pro AV delivers personalized service and support to customers of all sizes. Almo Pro AV’s focus extends beyond Pro AV, with dedicated teams focused on Hospitality, Emerging Technologies, Professional Services, and NSP. With strong industry relationships and a commitment to partner success, Almo Pro AV goes beyond distribution, empowering customers with the products, training, and support they need to grow with confidence. Follow Almo Pro AV on LinkedIn, Facebook, X, Instagram, and YouTube.
