AI is everywhere—but what does it actually look like inside an integration business? In this practical, demo-driven session, we’ll show how systems integrators can use tools like Microsoft Copilot to streamline everyday work, respond faster to opportunities, and improve team productivity. This isn’t theory or hype. You’ll see real-world workflows you can start using immediately […]
Q-SYS expands what’s possible across the entire high-performance workplace. Your Workplace, Unified We’ll unveil all-new additions to the Q-SYS RoomSuite family that will empower our Full Stack AV Platform to scale across a full landscape of collaboration solutions. We’ll also unveil new advancements to create new levels of cohesion for collaboration spaces, communal spaces and the spaces in-between. Plus special guests and announcements from ecosystem […]
NSCA members know that Dr. Chris Kuehl doesn’t deal in hypotheticals. These days, however, it’s hard to plan anything without considering, “what if?” In a year defined by rapid change and uncertainty, NSCA’s Chief Economist is taking a slightly different approach. Instead of focusing only on what is happening, this mid-year update explores what could happen—and what it might […]
InfoComm is North America’s largest professional AV trade show, bringing together integrators, end users, and technology manufacturers to explore the latest in audio, video, control, collaboration, and digital experience solutions. With a massive expo floor, hands-on demos, and expert-led education, InfoComm is where the AV industry comes to learn, connect, and see what’s next.
NoviSign Americas Summit 2026 — connect with the digital signage community in Las Vegas for a full day of strategy, insights, and networking About NoviSign NoviSign is recognized as the Best Digital Signage Software in 2025, powering over 60,000 screens globally and trusted by businesses of all sizes. NoviSign consistently earns high user ratings and […]
Join us Tuesday, June 16, in the Las Vegas Convention Center West Hall for the NSCA Town Hall, where industry leaders and integrators will dig into AI, cybersecurity, and strategies to stay competitive in a changing landscape. Registration is $99 for members and $149 for non-members—NSCA members can use promo code “NSCA” when registering.
Keep the momentum going at Infocomm and join us Wednesday, June 17 from 8:00–11:00pm PDT at Brooklyn Bowl in Las Vegas as we celebrate 26 years of the NSCA Education Foundation with our themed evening: Soundcheck for the Future. This RSVP-only event is free to attend and brings together industry peers for a night of […]
AI innovation is a team sport — and The SPRINT is where it comes to life. Presented by NΞXXT at InfoComm 2026, The SPRINT is a four-hour, team-based innovation session designed to help AV and collaboration industry professionals turn AI ideas into real, tangible outcomes. Participants will work in small, intentionally diverse teams, each assigned […]
In one live hour, your team will build and practice the discovery questions that turn an integrator into a Master Systems Integrator. The MSI Shift Starts With Better Questions, Not Better Boxes NSCA has been clear about where this industry is heading. The integrators who win the next decade will not be the ones who […]
Three working sessions. Live customers. The discovery system that lets you sell solutions you do not install every day. Where the Idea Becomes a Repeatable Habit The webinar made the case: the first capability of a Master Systems Integrator is not engineering or project management. It is asking strong discovery questions. NSCA put that at […]
Communication Skills Mastery: Build Deeper Relationships, Close More Deals Understand your communication style. Adapt to others. Build trust that lasts. One month to measurable change. Why Communication Skills Matter Now Most sales reps and leaders know what to say. Few know how to say it in a way that resonates with each buyer's unique style. […]
AI is no longer evolving in controlled cycles—it is accelerating at machine speed, reshaping how organizations innovate, build systems, and manage risk. While AI enables unprecedented productivity gains and automation across integration firms, cybersecurity frameworks, governance models, and operational controls are struggling to keep up. In this discussion, NSCA AI & Cybersecurity Committee will explore […]
