These systems integration professionals and industry experts - all volunteers - helped NSCA develop educational content for the 2019 Business & Leadership Conference. They will also facilitate and conduct peer reviews of the event's industry-specific workshops. These industry leaders will help welcome the first-time Business & Leadership Conference attendees and Randy Vaughan Award winners, as well as provide guidance and direction to help each attendee get the most out of his or her Business & Leadership Conference experience.

Ray Bailey, Lone Star Communications

Ray Bailey, president and CEO of Lone Star Communications, is obsessed with making the customer experience exceptional. He has been involved in taking this message to other companies though serving on NSCA’s board of directors.

Mike Boettcher, New Era Technology

Michael Boettcher became CEO of Advanced AV (New Era Technology – PA) in 2009. During his tenure, the company has transitioned from the traditional design-build integrator model into a service-oriented one with a full range of managed service offerings. This critical shift has led to significant growth and achievements for the company, including recognition as a Top 50 Systems Integrator by SCN and an Industry Leader by Commercial Integrator. NET – PA also received InfoComm’s elite APEx certification for industry excellence. Michael is an InfoComm member and an InfoComm Certified Technology Specialist (CTS). He is an executive member of the NSCA Board of Directors, and holds a bachelor of science in business administration from Villanova University, where he was a student athlete in the baseball program.

Dale Bottcher, AVI-SPL

Dale Bottcher has helped AV and IT technology managers realize their visions in all types of applications and environments – from largescale training centers to flexible huddle rooms. He currently leads AVI-SPL’s sales strategy with enterprise accounts and public-sector clients.

Bill Bozeman, PSA Security

Bill Bozeman is president and CEO of PSA, the world’s largest system integrator consortium, owned by the most progressive security and audio-visual integrators throughout North America. Combined, PSA members boast over 400 branch locations, employ over 7,500 industry professionals and are responsible for over $4.5 billion annually in security, fire, life safety and pro audio-visual installations. Mr. Bozeman currently serves on the board of directors for PSA, Security Specifiers, Northland Controls and also serves on various industry advisory boards.

Mike Bradley, ECD Systems LLC

Mike Bradley is President and CEO of ECD Systems in Tempe, Arizona, a Commercial Security and Communications Integrator. Mike’s career in technology spans 39 years in pro audio, life safety, security and communications. He spent 11 years on the NSCA board of directors and chaired the board for two years.

Michael Brandofino, Yorktel

Michael Brandofino is an experienced business leader with a proven track record at various C level positions at both public and private companies. He is seen as a visionary recognized by industry peers and analysts for his ability to develop and implement distinctive strategic plans, and developing world class technology and operational services on a global basis. In particular, Mr. Brandofino has established himself as one of the world leading experts as it relates to video and unified collaboration cloud services. Currently, Mike is COO at Yorktel, a global provider of unified communication and collaboration solutions and services.

Brad Caron, SIGNET

Brad Caron has 30 years of experience in the systems integration industry. He has overseen SIGNET’s growth from $1.8 million to more than $30 million in annual revenue. He identifies future strategies, ways to recognize existing and recruit new talent, and ideas for leveraging the experience and expertise of SIGNET’s vice presidential team.

Christina De Bono, ClearTech

Christina De Bono is president of ClearTech, which was established in 1983. With 23 years of experience in the commercial AV, Christina has worked with several clients, including Sempra Energy, JPL/NASA, Southern California Gas Co., Pepperdine University, Caltech, and USC. After her leadership team attended the Business & Leadership Conference a few years ago, ClearTech was inspired by the “pivot to profit” theme, which communicated the importance of managed services. As a result, ClearTech formally launched its first managed services program. Since then, services have grown from less than 5% of ClearTech’s total revenue to a projected 15% of 2017 revenue. Christina is an NSCA board member.

Guy Grace, Littleton Public Schools

Guy M. Grace Jr. serves as director of security and emergency planning for Littleton Public Schools (LPS) in the Denver area. A nationally-recognized leader in developing school safety projects, protocols and practices, Guy has worked in the security field for more than three decades, overseeing the design and implementation of safety and security programs for LPS and other school districts. Guy was instrumental in the formation of the Partner Alliance for Safer Schools (PASS) K-12 and currently serves as the chairman. PASS developed the Safety and Security Guidelines for K-12 Schools which is currently in its fourth iteration.

Ingolf de Jong, GENCOMM

Ingolf de Jong is President/CEO of GENCOMM. He has been in the technology industry since 1979. Ingolf has donated his time to serve on several Industry Boards including NSCA, ISE, and PSNI. He is a member of the Salt Lake Chamber of Commerce, is serving as the Small Business Committee Chairman and is on the Board of Governors.

Dave Ferlino, Whitlock

Dave Ferlino is a systems integration manager at Whitlock. He makes sure that Whitlock employees are focused on focus on building relationships and long-term partnerships with their clients. Dave serves as treasurer of the NSCA board of directors. He helps craft and communicate company vision, mission, and core value statements to all employees, improving organizational clarity and goals.

Tim Hennen, IVCi LLC

In his role as the Chief Technology Officer at IVCi, Tim Hennen builds strategic client and manufacturer relationships, and implements new emerging technologies to ensure that sustainable ecosystems and profitable processes are being put in place. Prior to his current position, he successfully served a dual role as IVCi’s President of Enterprise Sales and Engineering, where he managed enterprise sales and sales support in addition to acting as company leader and spokesperson for audio visual and collaboration solutions. In his 17 years of experience with IVCi and his extensive knowledge of the industry, he is responsible for driving design excellence and for leading IVCi to be one of the premier AV integration companies in the US. Prior to joining IVCi, Tim worked as the Operations Manager at Advanced Sound Company, an organization focusing on the integration of large-scale audio systems.

Donald Mastro, AVI Systems

Don Mastro has over 35 years’ experience in the audiovisual and visual communications industry specializing in the development of large global enterprise account technology planning and implementation projects. Don has worked with industry giants in all vertical markets with logos like 3M, Mayo Clinic, Coca-Cola, Emerson, Anadarako Petroleum, Invesco, Bank of America, NBC Universal, Sprint, AT&T and Verizon. He has served on the AVIXA Board of Governor’s as an industry expert.

Kelly McCarthy, Genesis Integration

Kelly McCarthy created Genesis Integration in 1990, and has been the company leader since that time. Prior to starting Genesis, completed numerous high-profile projects. At its inception, Kelly worked in all aspects of the business from sales to technical to accounting, which provided the basis for the leadership required to grow the business into the national systems integration leader it is today. He currently serves as NSCA president.

Kelly Perkins, NSCA Education Foundation Director

Kelly translated an interest in journalism, design and technology into a marketing role that had me writing code, terminating cables, building racks as well as developing marketing strategy, communications and advertising creative. Currently, she's responsible for the development, direction and implementation of strategic initiatives and programs that align with the mission of the NSCA charitable foundation - hoping to help an industry I love.

Dan Schmidtendorff, Communication Company of South Bend Inc.

Daniel Schmidtendorff is president and CEO at Communication Company, founded in 1976. The company began as a communications and sound company for the K-12 market. Today, it specializes in design, installation, and service of life safety, security, AV, and communication systems for the healthcare, education, and government markets. Since he purchased the company in 2006, Dan has grown Communication Company significantly in terms of staff size and gross revenue (more than a 168% increase).

Jay Rogina, Spinitar

Jay Rogina has more than 35 years of executive management and technical experience in the support of customers at various top electronic technology firms. As a Principal of Spinitar since 1999, Jay focuses on providing Spinitar’s overall strategic direction and visionary leadership while fostering Spinitar’s strong customer, manufacturer and industry partner relationships. Jay is a graduate of DeVry Institute of Technology and holds managerial program certificates from LaVerne University, AFSMI and Dale Carnegie.

Anne Sellers, Sensory Technologies

Anne Sellers is Managing Principal of Sensory Technologies LLC, an Indianapolis-based technology company with 130 employees. She grew up in Lebanon, Indiana and graduated from DePauw University in 1983 with a BA in economics. While her professional experience includes accounting positions with several firms including Ernst and Young’s tax staff, her interest has been in the entrepreneurial arena as she has created and managed several companies, served on several industry boards, and given time to charitable organizations focusing on patterns of success and failure with each organization. Anne has been married to Andy Sellers for over 25 years. They have two grown daughters. Anne is an NSCA board member.

Josh Shanahan, Sport View Technologies

Josh Shanahan is the president and CEO at Sport View Technologies. As an accomplished executive leader with broad experience in IT services, low-voltage technology and electronic systems integration, Josh has built sustainable, recurring revenue streams that produce consistent cash flows and positive annual returns for shareholders. Josh serves as vice president of the NSCA board of directors.

Special Thanks to our BLC Content Planning Committee:

Anthony Berticelli, PSA Security Network
Mike Bradley, ECD Systems LLC
Paul Cronin, Cronin Corp
Ingolf de Jong, GENCOMM
Kelly McCarthy, Genesis Integration
Jay Rogina, Spinitar

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