These systems integration professionals and industry experts - all volunteers - helped NSCA develop educational content for the 2020 Business & Leadership Conference. They will also facilitate and conduct peer reviews of the event's industry-specific workshops. These industry leaders will help welcome the first-time Business & Leadership Conference attendees and Randy Vaughan Award winners, as well as provide guidance and direction to help each attendee get the most out of his or her Business & Leadership Conference experience.

Kareim Bakhsh, Supervox Agency

Kareim  Bakhsh studied business administration at St. Thomas University, with a focus on marketing management, but it wasn’t until he took his first digital marketing class that he glimpsed his future. “I’m fascinated by the intersection of computers and human behavior, where data and technology meet strategy and imagination,” he says. At Supervox, Kareim leverages his innate affinity for digital marketing with a keen focus on SEO, PPC, and the mechanisms that lead to engagement and conversion in a digitally dominated environment.

Mike Boettcher, New Era Technology

Michael Boettcher became CEO of Advanced AV (New Era Technology – PA) in 2009. During his tenure, the company has transitioned from the traditional design-build integrator model into a service-oriented one with a full range of managed service offerings. This critical shift has led to significant growth and achievements for the company, including recognition as a Top 50 Systems Integrator by SCN and an Industry Leader by Commercial Integrator. NET – PA also received InfoComm’s elite APEx certification for industry excellence. Michael is an InfoComm member and an InfoComm Certified Technology Specialist (CTS). He is an executive member of the NSCA Board of Directors, and holds a bachelor of science in business administration from Villanova University, where he was a student athlete in the baseball program.

Dale Bottcher, AVI-SPL

Dale Bottcher has helped AV and IT technology managers realize their visions in all types of applications and environments – from largescale training centers to flexible huddle rooms. He currently leads AVI-SPL’s sales strategy with enterprise accounts and public-sector clients.

Bill Bozeman, PSA Security

Bill Bozeman is president and CEO of PSA, the world’s largest system integrator consortium, owned by the most progressive security and audio-visual integrators throughout North America. Combined, PSA members boast over 400 branch locations, employ over 7,500 industry professionals and are responsible for over $4.5 billion annually in security, fire, life safety and pro audio-visual installations. Mr. Bozeman currently serves on the board of directors for PSA, Security Specifiers, Northland Controls and also serves on various industry advisory boards.

Mike Bradley, ECD Systems, LLC

Mike Bradley is President and CEO of ECD Systems, LLC headquartered in Tempe, Arizona. Mike began his career in a sales role designing and installing Electronic Technologies for schools, hospitals and churches.

Following a 16 year career with Chambers in Phoenix, the last six as it's President and General Manager, Mike joined Safeguard Security and Communications where he has contributed his experience to help Safeguard expand it's business offerings, revenues and regional presence. Mike purchased the Safeguard Enterprise Integration Group in October 2014 and renamed the company ECD Systems, LLC. ECD Systems is now a leading security and systems integrator in the Southwest.

Brad Caron, SIGNET

Brad Caron has 30 years of experience in the systems integration industry. He has overseen SIGNET’s growth from $1.8 million to more than $30 million in annual revenue. He identifies future strategies, ways to recognize existing and recruit new talent, and ideas for leveraging the experience and expertise of SIGNET’s vice presidential team.

Max Johnson, NSCA Channel Partner Manager

Max Johnson has a knack for implementing marketing that increases brand awareness. Before joining NSCA, he was a digital strategist at a full-service agency that implemented digital marketing strategies, boosted search engine presence, and established inbound marketing campaigns for clients. Today, Max serves as NSCA’s channel partner manager. In this role, he plans, organizes, and implements growth strategies for manufacturer membership while overseeing key accounts and event sponsorships. He also holds Google Ads, Google Analytics, and HubSpot certifications.

Ingolf de Jong, GENCOMM

Ingolf de Jong is President/CEO of GENCOMM. He has been in the technology industry since 1979. Ingolf has donated his time to serve on several Industry Boards including NSCA, ISE, and PSNI. He is a member of the Salt Lake Chamber of Commerce, is serving as the Small Business Committee Chairman and is on the Board of Governors.

Brad Dempsey, Solutions360

Brad Dempsey is the primary architect of the Q360 ERP platform. He has 40 years of project, sales, technical, and financial management experience. Originally working with TRW Data Systems, Prime Computer, Apollo Computer, and Sequent Computer, he later founded Solutions360 in 1988. He works with clients to increase gross and net profitability from information- and metrics-driven perspectives, creating the opportunity for informed decisions with measurable outcomes.

Dave Ferlino, Whitlock

Dave Ferlino is a systems integration manager at Whitlock. He makes sure that Whitlock employees are focused on focus on building relationships and long-term partnerships with their clients. Dave serves as treasurer of the NSCA board of directors. He helps craft and communicate company vision, mission, and core value statements to all employees, improving organizational clarity and goals.

Tim Hennen, IVCi LLC

In his role as the Chief Technology Officer at IVCi, Tim Hennen builds strategic client and manufacturer relationships, and implements new emerging technologies to ensure that sustainable ecosystems and profitable processes are being put in place. Prior to his current position, he successfully served a dual role as IVCi’s President of Enterprise Sales and Engineering, where he managed enterprise sales and sales support in addition to acting as company leader and spokesperson for audio visual and collaboration solutions. In his 17 years of experience with IVCi and his extensive knowledge of the industry, he is responsible for driving design excellence and for leading IVCi to be one of the premier AV integration companies in the US. Prior to joining IVCi, Tim worked as the Operations Manager at Advanced Sound Company, an organization focusing on the integration of large-scale audio systems.

Tom Leblanc, NSCA Director of Industry Outreach and Media Channels

Tom LeBlanc, NSCA's director of industry outreach and media channels, has supported the integration market since 2003. As editorial director of Commercial Integrator from 2010 to 2019 and in various roles at CE Pro before that, he specialized in developing content to help integration firms improve their businesses. At NSCA, LeBlanc is focused on sharing NSCA's resources aimed at improving member company's business and NSCA community success stories.

Kelly McCarthy, Genesis Integration

Kelly McCarthy created Genesis Integration in 1990, and has been the company leader since that time. Prior to starting Genesis, completed numerous high-profile projects. At its inception, Kelly worked in all aspects of the business from sales to technical to accounting, which provided the basis for the leadership required to grow the business into the national systems integration leader it is today. He currently serves as NSCA immediate past president.

Kelly Perkins, NSCA Foundation Program Director

Kelly Perkins is a noted marketing professional in the systems integration world, beginning her marketing career more than a decade ago at an AV manufacturer. After gaining six years of valuable industry experience, she moved on to work for AVI Systems to oversee content, SEO, paid advertising, paid search, and marketing automation. Today, she serves as the program director for the NSCA Education Foundation, supporting and marketing initiatives like Ignite.

Dan Schmidtendorff, Communication Company of South Bend Inc.

Daniel Schmidtendorff is president and CEO at Communication Company, founded in 1976. The company began as a communications and sound company for the K-12 market. Today, it specializes in design, installation, and service of life safety, security, AV, and communication systems for the healthcare, education, and government markets. Since he purchased the company in 2006, Dan has grown Communication Company significantly in terms of staff size and gross revenue (more than a 168% increase).

Jay Rogina, Spinitar

Jay Rogina has more than 35 years of executive management and technical experience in the support of customers at various top electronic technology firms. As a Principal of Spinitar since 1999, Jay focuses on providing Spinitar’s overall strategic direction and visionary leadership while fostering Spinitar’s strong customer, manufacturer and industry partner relationships. Jay is a graduate of DeVry Institute of Technology and holds managerial program certificates from LaVerne University, AFSMI and Dale Carnegie.

Josh Shanahan, Sport View Technologies

Josh Shanahan is the president and CEO at Sport View Technologies. As an accomplished executive leader with broad experience in IT services, low-voltage technology and electronic systems integration, Josh has built sustainable, recurring revenue streams that produce consistent cash flows and positive annual returns for shareholders. Josh serves as president of the NSCA board of directors.

Special Thanks to our BLC Content Planning Committee:

Anthony Berticelli, PSA Security Network
Mike Bradley, ECD Systems LLC
Ingolf de Jong, GENCOMM
Kelly McCarthy, Genesis Integration
Jay Rogina, Spinitar

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