Thank you to all 2024 Industry Experts!

Mike Boettcher, President, NSCA

Mike Boettcher, Edge

Michael Boettcher brings more than 20 years of experience in system integration in a wide range of roles and responsibilities. He has held departmental management, regional leadership and multiple corporate positions overseeing general management, sales, operations and service. Prior to joining Edge in 2022, he served as president of global VC – US division of New Era Technology.

During Boettcher’s tenure, New Era Technology was recognized as a Top 50 Systems Integrator by SCN and recognized as an Industry Leader by Commercial Integrator. New Era also received AVIXA’s elite APEx certification for industry excellence.

Boettcher is the former president of NSCA and has served on its Board of Directors since 2014. He also served as DAC Chairman for Edge and is an AVIXA member with a Certified Technology Specialist (CTS) designation. Boettcher holds a Bachelor of Science in Business Administration from Villanova University and played baseball for the Wildcats.

Dale Bottcher, AVI-SPL

Dale Bottcher has helped AV and IT technology managers realize their visions in all varieties of applications and environments – from large-scale training centers to flexible huddle rooms. Dale is passionate about customer relationship building, working closely with his teams to address clients’ complex video communications needs and deliver solutions under budget and on schedule.

Max Curry, Infinity Sound

Max Curry has been in the audiovisual systems integration business for over 25 years and involved in every aspect of the industry. Before founding Infinity Sound, Max has possessed job descriptions including installer estimator, field engineer, lead technician, project manager, designer, and operations manager. Max sat on the ISO implementation board of directors for one of the country’s largest installation firms and has consulted in the areas of project management and process evaluation with various installation companies around the country.

Jeff Davis, Avidex

Jeff Davis, Chief Executive Officer, joined Avidex in July of 2018. Prior to joining Avidex, Jeff served as Chief Operating Officer for global AV integrator AVI-SPL, where he was responsible for providing overall direction and guidance with the objective of maximizing growth and profitability for the organization.

Jeff has held numerous executive roles at leading public, private, and P.E. backed companies including Stanley Black & Decker and Tyco/ADT.

Jeff specializes in post-acquisition integrations, growth strategies, and overall business transformation.

Christina DeBono, ClearTech

Christina De Bono is president of ClearTech, an integration company established in 1983. Christina has 23 years of experience in the commercial AV industry, holding key positions in sales and executive management. Christina has been on the Board of Directors for NSCA since July 2017.  She has served on other Boards including International Facilities Management Association (IFMA), LA Chapter and for the Association of Strategic Planners (ASP), L.A. Chapter. Christina is a graduate of the Goldman Sachs 10,000 Small Businesses Program.

Tyler Ebnet, Revenueify

Tyler Ebnet has more than 15 years of Executive Revenue leadership, sales process optimization, and revenue team development experience. He combines the people development side of sales with a proven tactical coaching methodology, all powered by data and analytics to create high-performing revenue teams that hit objectives. This uniquely developed revenue operations methodology empowers organizations to achieve explosive RMR growth, profitable topline revenue growth, and improved customer experiences, all while increasing the tenure and professionalism of an organization's sales team. It has allowed Tyler to coach over 200 sales professionals and managers, assist with securing over $100,000,000 in Annual RMR, and led to over $20,000,000 in financed technology through Great America.

Before starting Revenueify, Tyler worked for a Systems Integrator based in the Midwest where he oversaw a significant evolution of their revenue organization, which fostered massive RMR growth, near double-digit booked margin gains, and an improved customer experience. Over his career, he has also worked for one of the country's largest IT VARs/MSPs, where he was a part of creating and growing national RMR programs. Early in his career, he was even part of a team that developed GeekSquad's first Managed Service program, which would eventually be rolled out nationwide with Best Buy for Business.

Ingolf DeJong, GENCOMM

Ingolf de Jong is President/CEO of GENCOMM.  He has been in the technology industry since 1979.  Ingolf has donated his time to serve on several Industry Boards including NSCA, ISE, and PSNI.  He is a member of the Salt Lake Chamber of Commerce, is serving as the Small Business Committee Chairman and is on the Board of Governors.


Mark Fenner, RISE Performance Group

Mark Fenner is a force multiplier, growth dynamo, transformative leadership expert, and coach for unstoppable mid-market companies. The mastermind behind RISE Performance Group, Mark’s  journey spans more than 25 years as a sales leader in the software, technology, and services industries. In 2011, he founded RISE Performance Group to empower the growth-oriented leaders of mid-market companies to achieve more and give more. With a proven track record in propelling hundreds of organizations to build high-performing cultures, nurture world-class leaders, and push the envelope of profitability, Mark is a sought-after authority in leadership, organizational growth, and excellence.

An in-demand speaker, Mark has earned the National Speakers Association prestigious Certified Speaking Professional designation, the speaking profession’s highest earned measure of professional speaking competence. Mark is a frequent contributor to local and national print, digital, and broadcast media outlets including ABC, CBS, FOX, and NBC. His insights are regularly syndicated across the United States by FOX News Radio, and he leads regular online education sessions and masterminds with his community via his YouTube channel.

J.B. Fowler, Domotz

J.B. Fowler, according to ChatGPT, is an innovative visionary, who currently serves as Chief Product Officer at Domotz, Inc.

This SaaS leader revolutionizes remote network monitoring for managed service providers, IT teams, and integrators. With over 20 years in AV networking, J.B. excelled as VP of Business Development at Luxul, elevating the company's success. Notably, he redefined user experiences and product excellence as Product Manager at Control4. Earlier, J.B. demonstrated his technical prowess as Manager at Texas Instruments, shaping video communications and VoIP telephony.

Beyond his illustrious career, J.B. embodies the fusion of visionary thinking and hands-on expertise, inspiring peers and emerging professionals. His passion for shaping the future through innovative solutions remains unparalleled. As an industry thought leader, J.B. continually pushes boundaries, reshaping the landscape of network management and technology. In a rapidly evolving world, J.B. Fowler stands as a beacon of innovation, inspiring possibilities in network management and beyond.

Joel Harris, Solutions360

Joel Harris concurrently serves as the President of Solutions360. Over the past 20 years, Joel has led company growth by ten-fold through equal parts of organizational improvement, strategic transformation, and acquisitions.  Joel is a veteran of the US Marine Corps and holds a BS in Civil Engineering from The Ohio State University, an MBA from the University of North Carolina and completed Executive Education in New Product Development at MIT Sloan School of Management.  He has also worked in engineering and strategic consulting positions with Marathon Oil, Ernst & Young, LLP, and Pfizer, Inc.


Kasia Hanson, Intel

Kasia Hanson leads Intel’s Global Security Ecosystem Development and Partnerships for physical and cybersecurity. She leads the strategy and development of security ecosystem partnerships, go-to-market, and sales acceleration/scale strategies. She is a 24-year veteran of Intel with deep technology expertise across IoT/OT, AI, Computer Vision, Cybersecurity, Datacenter, and Storage.  Kasia is the Chair Emeritus of the Security Industry Association Women in Security Forum, the 2022 SIA Progress Award Honoree, a 2x Women in Security Power 100 honoree, and a Distinguished Fellow for the Innovation Institute for Fan Experience (IIFX) was named the IIFX Women in Sports Innovator Honoree and the #3 IFSEC Security Influencer in 2021.


Kim Lehrman, CEC

Kim Lehrman joined CEC in October 2019 as CEO after serving as a long-time board member. With a strong background in next-generation technology and talent development, she drives CEC’s purpose in the changing technology marketplace. By connecting our company’s product portfolio with our customers’ emerging business needs, she ensures that CEC continues to deliver depth and expertise in communication, collaboration, and security to everyone we serve.

Don Mastro, AVI Systems

Don Mastro has over 35 years’ experience in the audiovisual and visual communications industry specializing in the development of large global enterprise account technology planning and implementation projects. Don has worked with industry giants in all vertical markets with logos like 3M, Mayo Clinic, Coca-Cola, Emerson, Anadarako Petroleum, Invesco, Bank of America, NBC Universal, Sprint, AT&T and Verizon. He has served on the AVIXA Board of Governor’s as an industry expert and currently serves on the NSCA Board of Directors.

Laurie MacKeigan, Backman Vidcom

Laurie MacKeigan is the president of Backman Vidcom, a graduate of Acadia University. After obtaining her Chartered Accountant designation with Deloitte in Halifax, Laurie spent 11 years in Bermuda working as the head of finance for a global investment firm. In 2014, she purchased Backman Vidcom with a goal of reviving the stagnant company. She and her team nicknamed the company “Backman 2.0” and set out to lead in the industry. The strategy has generated impressive results, with plans for more growth in the future.

Trey Meador, Lone Star Communications

Trey Meador has established a notable career in talent development and leadership, spanning over fifteen years across public education and the private sector. His early career focused on serving at-risk students in low socioeconomic schools, where he excelled as a teacher, coach, and administrator. These roles sharpened his skills in creating adaptive environments conducive to growth, a foundation that later became invaluable in the corporate world.

In his current role as Talent Development Manager at Lone Star Communications, he has introduced culture-fit hiring processes, career development programs, and comprehensive performance management systems. These initiatives have significantly improved LSC's employee experience that supports employee growth, resiliency, and adaptability. His academic background, including a master's in educational leadership with a thesis on external stressors' impact on high stakes performance, informs his approach to enhancing manager-employee relationships through tapping into the emotional aspect of decision-making and leadership, emphasizing the importance of inspiration and motivation over mere transactional exchanges. Additionally, his DiSC certification underscores his commitment to leveraging individual behavioral differences to promote psychologically safe, high-performance workplaces.

Eric Morris, Wayne Automatic Fire Sprinklers, Inc.

Eric Morris, CPA, has held senior financial positions for the past 35 years for private and publicly held construction companies. For the past 25 years, he has served as the CFO at Wayne Automatic Fire Sprinklers, Inc. Spending his career advising entrepreneurs on ways to take their organizations to the next level of success, he has been a featured speaker and panelist at many national conferences. He also holds Certified Public Accountant, Certified Management Accountant, Certified Internal Auditor, and Certified Construction Industry Financial Professional certifications. In addition to his CFO duties, Eric is also an expert for the TeamStrength Financial Leaders Forum, a peer forum that gathers mid-market CFOs and Controllers to share best practices and discuss their biggest challenges.

Dawna Payne, Texadia Systems

Dawna Payne has distinguished herself as a leader in the technology sector for over two decades. Her diverse career has traversed several industries, including automotive, skincare/nutritional, digital printing, and restaurant establishments across Texas. However, a serendipitous venture into the Audio Video industry transformed her professional journey, igniting a passion for technology that has paved the way for a remarkable trajectory of knowledge acquisition and achievements.

Currently, Dawna holds the position of Executive Vice President at Texadia Systems in Dallas, where she supervises HR, Marketing, and Finance. A significant portion of her career has been dedicated to aiding companies in formulating and propelling business strategies, developing processes, and fostering a zeal for assisting employees in realizing their potential through development, mentorship, and coaching.

Dawna firmly believes that while witnessing a company's growth is rewarding, seeing the individual growth of the employees is what truly makes the experience invaluable.

Andrew Pelletier, SIGNET

Andrew Pelletier, Vice President of Operations for SIGNET Electronic Systems, Inc., has more than 15 years’ experience in the building systems integration industry. At SIGNET, he is responsible for the execution of the company’s strategic goals in line with the company’s vision, mission, and corporate values. He provides direct oversight of multiple departments including project management, information technology, and customer service to ensure these departments operate smoothly and are on track to meeting the company's goals as well as clients’ expectations. Specific duties include collaboration with the company’s leadership in the creation of sustainable business processes; collaboration with sales and engineering on new opportunities; job costs; and technology used; mentorship and motivation of departmental managers and supporting staff; escalation point for all clients; analysis and monitoring of company’s P&L and budgets; fostering of human capital; position development and hiring of new employees; and overall corporate leadership.

Tina Peters, SVT

Tina Peters, Executive Vice President of SVT is responsible for all day-to-day operations. Tina brings over 15 years of experience in the industry and has a passion for building and developing teams for businesses to scale. Her hands-on leadership approach and experience in project management and service operations has been critical to the success of our technical and delivery teams. Tina’s Determination to provide a premium customer experience both internally and externally really helps SVT’s culture stand out in everything they touch.


Chris Peterson, Vector Firm

Chris Peterson has over 25 years of experience in sales and sales leadership, with a focus on system integrators.  Chris started Vector Firm in 2010 as a provider of outsourced sales leadership and sales process consulting.  Today, Vector Firm offers Sales Training, Digital Marketing Services, Sales Management Consulting, and Professional Speaking Services.  Vector Firm has worked with over 120 clients since 2010, on projects ranging from two-day strategic sales planning sessions to multi-year retained engagements.  Through its Sales Academy, Vector Firm has paid subscribers from dozens of other companies, totaling over 500 individual members.  Finally, Chris has been a paid speaker at over 180 events, spanning six countries and three continents.

Before starting Vector Firm, Chris spent seven years as a vice president of sales and marketing on a national and global scale.  It was during these years that he realized that the act of buying was changing drastically.  He spent many weekends developing a sales program that thrives in the post-Internet era of business-to-business sales.

Chris is a graduate from the University of Florida, with a Bachelor of Science degree in Mechanical Engineering.  He lives in Downtown Orlando with his wife Shannon and daughter Manhattan.  Chris serves as the International President of the Pi Kappa Alpha Fraternity.  Chris is a season ticket holder of the Orlando Magic basketball and the Florida Gators football teams.  He enjoys working out, running, playing golf, and spending time in his backyard with his family and friends.  He and Shannon have a passion for travel, with recent trips to South Africa, England, Sedona, and Yellowstone.

Chris Reese, ASW

Chris Reese is the CFO of ASW in Fayetteville, GA.

Daniel Schmidtendorff, Communication Company

Dan Schmidtendorff is president and CEO at Communication Company, founded in 1976. The company began as a communications and sound company for the K-12 market. Today, it specializes in design, installation, and service of life safety, security, AV, and communication systems for the healthcare, education, and government markets. Since he purchased the company in 2006, Dan has grown Communication Company significantly in terms of staff size and gross revenue (more than a 168% increase). He’s also Vice President on the NSCA Board of Directors.

Eric Snider, CTS-D, CTI

Eric Snider, the current Chief Technology Officer at CTI, brings over 35 years of experience in the AV industry. His expertise spans a wide range, from concert and theater productions to the design of groundbreaking UC projects for some of the world’s leading Fortune 50 companies,

With a deep commitment to continuous learning, Eric holds over 52 of the industry’s top certifications, demonstrating his dedication to staying at the forefront of technological advancements.

In addition to his role at CTI, Eric proudly serves as the chairperson of the PSNI Vendor Program Global Committee. Eric’s committee represents 76 companies globally and 37 companies in NA.  Input from 13,172 employees completing 5.6 billion in AV projects in 64 countries, has given Eric unique insight and perspective of the global AV market.

Tobi Tungl, CTI

Tobi Tungl has more than two decades in AV integration, and as CTI's Chief Marketing Officer, he's building on the company's twenty-five years of twenty percent annual growth with new ventures in the US and around the globe. Tobi believes in a positive workplace culture and increasing diversity so the AV industry can more clearly reflect its clientele today and into the future. As the NSCA Educational Foundation Board President, he says, "I'm excited that we've relaunched the Ignite Ambassador Program, getting NSCA members the tools they need to introduce students to the career opportunities in Communications Technology."

Chuck Wilson, NSCA

Chuck Wilson is the CEO of NSCA, the leading not-for-profit association representing the commercial electronic systems industry. He assists systems integrators with the challenges of today’s business environment, gives lectures and presentations on technology innovations at key industry events, and has been published in numerous leading trade journals

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