Wilmington, DE—October 6, 2026 — NoviSign Digital Signage, a leading digital signage software provider, today announced that Valley Plains Equipment has replaced Spectrio with NoviSign to manage digital signage across its dealership locations in North Dakota, South Dakota, and Minnesota.
A John Deere dealer since 1997, Valley Plains Equipment serves agricultural customers across a broad, multi-state region. Its showroom screens share store promotions, new product introductions, sale events, weather, and company news. Keeping that information current across locations is especially important when equipment arrives, offers change, or seasonal events are approaching.
Valley Plains previously used Spectrio for its in-store signage, but its marketing team found routine content updates cumbersome and managing screens across locations difficult. The dealership began evaluating NoviSign with a two-screen pilot. Within 30 days, it added eight more screens and has since expanded the deployment further across its dealership network.
With NoviSign’s cloud-based platform, the marketing team can create reusable templates, schedule slides and playlists, and preview content before it goes live. A single dashboard gives the team control over what appears on screens at different locations, without having to manage each store’s content separately.
“Adding content is incredibly simple. We can set up our templates easily, schedule the various slides and content, and preview it before it is sent out to the screens,” said Rachel Rodin, Marketing Coordinator at Valley Plains Equipment.
For the dealership, the switch has made digital signage easier to use as part of its regular marketing work. The team can prepare campaigns in advance, respond to changing promotions, and keep showroom messaging relevant to customers visiting different stores.
“A digital signage network is only useful if the people responsible for it can keep the content current,” said Gil Matzliah, CEO of NoviSign. “When updates become too difficult, opportunities to communicate with customers get missed. We’re pleased to give Valley Plains a system its marketing team can use confidently across its dealerships.”
As Valley Plains Equipment continues to serve customers throughout the region, NoviSign provides a central platform for maintaining timely, consistent communication across its in-store displays.
Read the full Valley Plains Equipment customer success story: https://www.novisign.com/case-studies/valley-plains/
About NoviSign
Since 2011, NoviSign has been a leading provider of cloud-based digital signage software, helping organizations create, manage, and deploy content across screens, kiosks, tablets, and interactive displays worldwide. With more than 70,000 screens deployed across industries including retail, corporate communications, education, healthcare, hospitality, and transportation, NoviSign enables businesses to manage digital signage networks of any size through a simple, scalable, and hardware-agnostic platform.
Trusted by organizations such as Disney, Nvidia, Coca-Cola, Hilton, Indeed, and Porsche, NoviSign is committed to delivering reliable technology, flexible integrations, and exceptional customer support. Through a global network of partners, distributors, and technology providers, NoviSign continues to help organizations improve communication, engagement, and operational efficiency through digital signage. For more information, visit www.novisign.com.
