WILMINGTON, DE—JULY 27, 2026—Billy Sims BBQ (www.billysimsbbq.com), a fast-casual barbecue franchise with 30 locations across the United States, has selected NoviSign Digital Signage Software to centrally manage its digital menu boards and promotional displays across its restaurant network.
Recognized by USA Today as one of America’s best barbecue chains, Billy Sims BBQ currently uses NoviSign across all 30 restaurant locations.
Managing digital menu boards across multiple restaurant locations requires balancing centralized control with the flexibility to support location-specific menus and pricing. Billy Sims BBQ selected NoviSign to give its in-house team a centralized way to manage content while supporting individual restaurant requirements.
Each Billy Sims BBQ location using NoviSign features four digital displays: three dedicated to digital menu boards and one promotional screen showcasing rotating offers and featured products.
The Billy Sims BBQ creative team designs menu boards in Adobe software before uploading them through NoviSign’s centralized dashboard, allowing updates to be deployed quickly and efficiently across multiple locations. While most restaurants share the same core menu, NoviSign also enables Billy Sims BBQ to create and manage customized menu boards for locations with different offerings. The company’s franchise accounts are centrally managed by its in-house team, while each location maintains its own account to support market-specific pricing where required.
Billy Sims BBQ has also seen how effective food photography on its digital menu boards can influence customer purchasing decisions.
“We’ve noticed when we have specific food shots on our menus, that’s where we really start to see an uptick in those items,” said Sean Higgins, Senior Graphic Designer and Social Media Manager at Billy Sims BBQ. “We have a giant hero photo of one sandwich, and it’s become one of our fan favorites simply because customers see that image.”
“Restaurant operators need to update menus, pricing, and promotions quickly without adding complexity for their teams,” said Gil Matzliah, CEO of NoviSign. “We’re proud to help Billy Sims BBQ centrally manage its digital menu boards while giving individual locations the flexibility they need.”
To learn more about NoviSign Digital Signage for restaurants, visit: https://www.novisign.com/solutions/digital-menu-boards/ Watch the full Billy Sims BBQ customer testimonial here
About NoviSign
Since 2011, NoviSign has been a leading provider of cloud-based digital signage software, helping organizations create, manage, and deploy content across screens, kiosks, tablets, and interactive displays worldwide. With more than 70,000 screens deployed across industries including retail, corporate communications, education, healthcare, hospitality, and transportation, NoviSign enables businesses to manage digital signage networks of any size through a simple, scalable, and hardware-agnostic platform.
Trusted by organizations such as Disney, IKEA, Nvidia, Coca-Cola, Hilton, Indeed, and Porsche, NoviSign is committed to delivering reliable technology, flexible integrations, and exceptional customer support. Through a global network of partners, distributors, and technology providers, NoviSign continues to help organizations improve communication, engagement, and operational efficiency through digital signage. For more information, visitwww.novisign.com.
