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April 22, 2024

One Firefly to Illuminate HTSA 2024 Spring Conference with Expert Presentations on Marketing and The Evolution of SEO

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Coral Springs, FL — March 19, 2024 — One Firefly, a digital marketing agency that caters to technology professionals in the residential and commercial custom integration markets, is set to highlight the HTSA 2024 Spring Conference in Ft. Lauderdale, FL, from March 25-28th, with two dynamic presentations designed to propel home technology professionals into new realms of marketing efficacy and online engagement.

As part of One Firefly’s ongoing commitment to education, Ron Callis, CEO of One Firefly, will lead a critical presentation on the transformative power of SEO in today’s rapidly evolving digital environment. This era of AI-driven content production has radically expanded the internet, posing new challenges for custom integration companies aiming to distinguish themselves.

Ron’s presentation will explore practical strategies for navigating this crowded digital landscape. Highlighting One Firefly’s commitment to actionable insights, every attendee will receive a personalized Digital Health Check. This complimentary audit comprehensively analyzes key SEO factors for website and online presence, giving integrators valuable insights into their online performance.

The conference will also serve as a reminder for members about the exclusive HTSA $2,500 Rebate program. This initiative encourages members to leverage significant savings towards refreshing or rebuilding their company websites, using One Firefly’s acclaimed SEO and website enhancement services in conjunction with HTSA-exclusive discounts.

Additionally, Ron, alongside Jeff Goldstein, Head of Sales Custom Installation Channel at Sony Electronics, will co-lead a session exclusively for vendors and delve into the art and science of “Cooperative Marketing Efforts.”

“I’m thrilled to connect with HTSA members at the upcoming Spring Conference and share insights that can significantly impact their digital marketing and SEO strategies,” said Ron Callis. “Offering each attendee a complimentary Digital Health Check aligns with our deep commitment to education and providing actionable value. I’m grateful to HTSA for allowing us to contribute to the growth and success of our industry.”

The HTSA Spring Conference promises to be a melting pot of innovation, knowledge sharing, and strategic advancement, perfectly aligning with One Firefly’s mission to foster growth and elevate technology professionals’ marketing and digital presence.


About One Firefly

One Firefly is an award-winning marketing agency specializing in custom-tailored marketing solutions and recruiting and hiring growth solutions for technology professionals in residential and commercial markets. The company was founded in 2007 to help businesses in the AV and integration industry grow and succeed through effective branding, digital marketing, and web development. A four-time honoree on the Inc. 5000 list of fastest-growing companies in the U.S., One Firefly is proud to have built a reputation for delivering purposeful marketing solutions to the niche audio-visual space. For more information, visit www.onefirefly.com.

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