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December 10, 2021

Crestron & One Firefly Launch Innovative Marketing Initiative for CSPs


Coral Springs, FL, March 26, 2024– One Firefly, a leading digital marketing firm specializing in the custom integration markets for residential and commercial technology professionals, is thrilled to unveil a joint marketing program with Crestron Electronics, a pioneer in cutting-edge control and automation systems, specifically crafted for Crestron Service Providers (CSPs).

This initiative, featuring a 3-month marketing campaign, was introduced at the Crestron Masters 2024 event in Orlando, FL, from March 19-21, where One Firefly participated to roll out the program to attending CSPs.

With a commitment to elevating the support for their service providers, Crestron’s partnership with One Firefly aims to help CSPs deepen their connections with customers, welcome new clients, and share the great solutions they offer, all while enhancing the CSPs’ brand presence.

The campaign is meticulously tailored with each company’s branding and includes marketing strategies like dynamic landing pages, email marketing, and live chat support. Enrolling in the program is fast and easy, requiring no more than 15 minutes of a CSP’s time.

This collaboration between Crestron and One Firefly builds on a foundation of joint efforts to foster growth among CSPs through effective marketing strategies.

Mark Pellegrino, Director of Channel Marketing at Crestron Electronics, expressed enthusiasm about the initiative, “We’re continuously seeking innovative ways to support our CSP network. Recognizing the transformative power of marketing, we’ve teamed up with One Firefly to empower our CSPs to tap into new business opportunities and thrive in 2024. One Firefly’s industry-specific acumen makes them an ideal partner, and we’re excited about the potential impact of this program.”

Jessica Weiss, Director of Strategic Partnerships & Programs at One Firefly, also shared her excitement, “Partnering with Crestron on this special program for CSPs is a fantastic opportunity. In today’s ever-evolving market, effective marketing is crucial for businesses to maintain a competitive edge. This program reflects our mutual commitment to fostering CSP growth through strategic marketing efforts, and we’re eager to see the positive outcomes it will bring.”

For Crestron Service Providers interested in learning more and enrolling, please visit:

About One Firefly  

One Firefly is an award-winning marketing agency specializing in custom-tailored marketing solutions and other growth solutions like recruiting and hiring for technology professionals in residential and commercial markets. The company was founded in 2007 to help businesses in the AV and integration industry grow and succeed through effective branding, digital marketing, and web development. A four-time honoree on the Inc. 5000 list of fastest-growing companies in the U.S., One Firefly is proud to have built a reputation for delivering purposeful marketing solutions to the niche audio-visual space. For more information, visit

About Crestron Electronics

Crestron is a global leader in workplace technologies, engineering and transforming corporate automation and unified communication (UC) solutions for enterprise organizations across Fortune 500 corporations, campuses, facilities, and more, as well as a premium home automation provider who creates platforms, devices, and systems across residential properties including homes, yacts, MDUs, and hotels.

For over 50 years, Crestron has been designing software and hardware solutions across government, military, lecture halls, and boardrooms, as well as the most discerning residential properties around the globe. As technology has become omnipresent in both work and home lives, Crestron is charting the future of digital transformation for commercial and residential applications by identifying and manufacturing solutions that strengthen collaboration, productivity, and innovation, while reflecting the lifestyles, comforts, and relationships that keep people connected, from anywhere, at any time. Discover Crestron at

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