To help better explain what NSCA is, what we do, and what our members do, our board of directors took the time to document the significance of NSCA in the industry and to their own integration firms. Through a series of blog posts, we’ll reveal what they had to say. These statements were captured during a 2015 strategic planning session as we examined the industry and contemplated NSCA’s role as the voice, business resource, and trusted advisor for the channel and the systems integrator.
Next to share his expertise is NSCA Board Member Mike Boettcher, who is also CEO at Advanced AV.
Before I become involved, when I thought about NSCA, I always considered it to be an organization that was trade agnostic, and seemingly more involved with businesses other than AV. I was disconnected with what they stood for, mainly due to plain old ignorance on my part.
It wasn’t until I started to engage with people from NSCA that I really understood who they were and what they were about. Taking the lead from the integrator channel, this group prides itself on being dedicated to that channel, focusing on business issues – not products. No matter what technology you are servicing, or what industry you are in, NSCA is all about your business. They stand for you, the integrator.
NSCA is trade agnostic, involved with business outside of traditional AV. I missed that point for a while (I’m not as smart as I look). Don’t make the same mistake I did. Get involved or, at the very least, take advantage of what NSCA has to offer. We are at a crossroads in the low-voltage universe, with lots of moving pieces all around us. Lately I feel like we’re in a giant game of Asteroids. Every time we destroy one threat, it seems like three more are created, moving at us even faster than the last. It is comforting to know that there is a group out there ready, willing, and able to help us avoid and overcome these impediments. -Mike Boettcher, NSCA Board of Directors Member, 2014 – present
Check out what NSCA Board President Michael Hester, who is also managing partner at Beacon Communications, had to say about the role of NSCA.