Mission:

• To provide leadership and guidance on the NSCA brand promise along with how we present ourselves relevant to the organization’s overall goals and purpose.

Goals:

• To support the growth and success of the organization through awareness initiatives.
• To guide and support NSCA staff with our media relationships.
• To have more influence in our marketing materials through the lens of the integrator.
• To provide the NSCA staff with ideas for increased lead and demand generation concepts and programs.
• To assess how we are doing and what more can be done within our budget constraints.