Tips for Battling (or Not Battling) Commoditization
January 25, 2022
Any time a product or service becomes a commodity—and there is adequate supply in the marketplace—margin will erode. Don’t fight it (you’ll lose). Instead, learn to leverage it. It’s a lot easier to sell people things they want rather than trying to convince them to buy something else. So how do you protect the margin? Here are a few strategies you can apply based on your situation.