The New Rules of Customer Engagement
Author: Daniel Newman, President, BroadSuite Consulting
Imagine a world where you never had to sell anything. Every day, the ideal number of clients with needs aligned perfectly to what you have to offer would walk through the door and shout: “I’ll take it!” Selling isn’t quite that simple. And customers aren’t just arriving, ready to buy. But, in a very subtle way, brands are driving buying decisions long before the sales department ever becomes involved. Read more.
Price: $13.32 Paperback