For its dedication to breaking down silos and prioritizing holistic technology, Sound Inc. was named a 2022 Excellence in Business award winner in the Strategic Transformation category.
In a market where mergers and acquisitions, emerging providers, and challenging supply issues are testing many businesses within our industry and beyond, Sound Inc. focuses on how to quickly pivot to address new challenges while still being true to its roots. This mix of tradition and flexibility continues to position the company for success.
Sound Inc. is one of the few integrators in the region that’s prepared to provide a true end-to-end solution to customers, including:
- Full network readiness assessments
- Connectivity for multi-site applications
- Cyber management
- Solution implementation
- Certified labor
- Follow-up service and support
For decades, Sound Inc. has provided excellent customer service by working in silos. Each group was dedicated to a specific product portfolio:
- Sound (AV and critical communications)
- Security (physical access control and video)
- Connectivity (voice, data, and carrier connectivity)
Within each group were subject-matter experts and a team of engineers who were well versed in on-premises and cloud solutions and related hardware.
As software, data, networks, and business started to converge, however, Sound Inc. saw the writing on the wall: It was time to use a unified project approach that calls on the strengths of all its teams, engineers, solutions, technicians, and implementation specialists at once.
The company broke down internal silos and now works together as one integrated team. This change makes it easier for their customers to benefit from Sound Inc.’s advisory capabilities as well: They can pull from the company’s vast array of resources to solve business challenges—and they only need one point of contact (and one contract) to do so.
“This change leverages our resources so we can act as an extension of the customer, allowing them the time to focus on their business while we solve for their challenges,” explains Heather Czyzewicz, business development manager at Sound Inc.
With fewer people meeting in person over the past few years, the company realized it was an ideal time to invest in clear marketing messages and services to explain these capabilities. For this reason, Sound began to focus on effectively utilizing its social platforms, sales enablement tools, messaging software, thought leadership webinars and luncheons, and continued strategic technology meetings with business partners to convey its holistic technology approach to projects.
The company continued to gain traction even as it delivered top-level service to many customers that were still uncertain about what would happen to their businesses and the economy.
This strategic transformation has positioned Sound Inc. to continue in growth mode. A holistic technology approach to projects empowers all employees to develop in their roles and access the resources they need to understand their customers’ challenges and effectively design the best solutions.
By investing in messaging as a multi-faceted leader in the market, implementing new software tools and business processes, creating collaborative resources, and developing solution providers, Sound Inc. has not only hit its goal of remaining relevant to clients during troubling times, but also obtains consistent sales growth.