In an NSCA 2020 P2P Series interview, Roland Corporation U.S. President and CEO Tony Price discusses the challenges that commercial customers face when engaging with constituents – and how to solve them with better streaming production.
Right now, integration companies are going through significant transitions—and so are their customers. It’s incumbent upon integration companies to figure out what their new role will be in terms of using integrated technology to solve new challenges.
A big challenge, according to Roland Corporation U.S. President and CEO Tony Price, stems from the need for quality engagement with remote constituents. As a result of the pandemic, “where we used to have gathering spaces” in offices and other commercial environments, “we don’t anymore,” he says.
“The challenge is: How do you keep your constituents engaged?”—whether it’s students, a congregation, or staff.
Commercial customers are considering hybrid (a combination of physical space and streaming) and completely online experiences to create that engagement. From Roland’s perspective, the types of video streaming and switching devices normally embraced by houses of worship are now in demand across the commercial realm.
“If I was an integrator, I would want to look at those technologies and how to bridge that gap,” Price adds.
During the pandemic, everyone has become all-too-familiar with various streaming services; most of these are two-dimensional, he points out. If engagement is the primary function—as in a church to communicate with congregants, in a school between teachers and students, or companies collaborating with employees—“and not an ancillary part of your engagement, then you have to look at production quality.”
Watch the entire interview with Roland’s Tony Price above.