Are there certain roles that your existing team doesn’t have the resources or the time to handle? Whether your integration firm is large or small, it’s easy to become overwhelmed by the never-ending list of tasks associated with running a business.
As we promised in this post, we’re going to talk in detail about a few areas of your business that you may consider delegating to the pros – as well as information on how NSCA can get the right experts and solutions in place.
The third and final topic: marketing.
Marketing can be the backbone of your sales operations – if it’s done right. When your marketing team understands the industry and your mission, their work will help the sales team close more deals. Finding the people can be time-consuming, however; if you do find a marketing professional who has industry expertise, you have to determine whether they also in touch with today’s marketing strategies: blogging, social media, e-books, videos, podcasts, and technical content.
How NSCA Can Help with Marketing:
- Our Communities of Practice webinar series offers three marketing webinars available on-demand. For just $33 each, these webinars provide industry-specific information on how to develop content for each stage of your buyers’ journeys, the basics of social selling, and the different channels that should be included in your integrated marketing strategy. Visit nsca.org/webinars to listen today.
- The NSCA Member Advisory Council (MAC) has marketing experts at your disposal who understand our industry, as well as the best ways to market and communicate your message to clients. Whether you need a complete marketing plan overhaul, advice on using social media, or feedback on what your new website redesign should include, MAC councilmembers can coach you through it. Visit nsca.org/mac to read more about our councilmembers and their backgrounds.
- The Online Essentials Library houses several templates that marketing departments can use to save time and prevent creating documents from scratch: company brochures, advertising calendars, case study templates, press release templates, online advertising ROI calculator, etc.
The choice as to whether to outsource all of your marketing efforts, or just certain aspects (content creation, graphic design, media relations, etc.), is up to you. But think about the value of having a marketing expert who also understands the pain points of your customers.
To outsource marketing or not to outsource marketing? It’s an important question. And NSCA can help you find the answer. Contact us today to discuss whether outsourcing certain aspects of your business could help you increase profits and improve business operations. (Read previous posts about outsourcing HR and licensing.)
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