Alan Rosenkoff brings over 30 years of experience to the IT and Systems Integration industry, working with large global manufacturers, software companies, and mid-market integration firms. Alan currently serves as Director of Business Development and Corporate Marketing at CTSI, driving significant growth organically and through acquisition. He has led various organizations with P&L responsibility including sales, marketing, channel and alliance management, portfolio management, services, and managed services. Alan is an innovative executive with a record of success embracing emerging technology to create new business and revenue with M&A, integration, and PE experience. He restructured CTSI’s Services Portfolio and launched CTSI Subscription Services in 2018 driving a significant increase in CTSI Managed Services and Recurring Services Revenue.
Serving as Vice President of Operations for SIGNET Electronic Systems, Inc., Andrew Pelletier has more than 15 years’ experience in the building systems integration industry. At SIGNET, he is responsible for the execution of the company’s strategic goals in line with the company’s vision, mission, and corporate values. He provides direct oversight of multiple departments including project management, information technology, and customer service to ensure these departments operate smoothly and are on track to meeting the company's goals as well as clients’ expectations. Specific duties include collaboration with the company’s leadership in the creation of sustainable business processes; collaboration with sales and engineering on new opportunities; job costs; and technology used; mentorship and motivation of departmental managers and supporting staff; escalation point for all clients; analysis and monitoring of company’s P&L and budgets; fostering of human capital; position development and hiring of new employees; and overall corporate leadership
Brad Malone, partner with Navigate Management Consulting, is widely known for his expertise in project and process management and organizational excellence consulting. He has managed multiple large integration projects and directed process improvements as an executive and a consultant across a wide range of companies and industries (over 100 in the AV integration sector). An accomplished author and speaker, Brad is the architect and presenter of standards-setting management training programs and has trained more than 25,000 participants globally.
In his 18 years employment with Primex, Inc., Brandon Brookins has shown an exceptional ability to build and develop relationships across our industry. He serves as a true partner and consultant to education facilities helping them implement best practices to help increase safety, communication, and operational efficiencies throughout their facilities. His consultative approach begins by listening to what issues customers are facing, and what their goals are. From there, he works to recommend the best solution to meet their needs. He has championed numerous successful customer implementations with solutions that help improve safety and operational effectiveness across campuses, while also managing to stay within customers’ strict operational budget and expense allowances. Brandon is committed to helping improve day to day operations, while helping staff stay informed and connected to their campus and students.
Candice Aragon is the vice president of marketing and events at the PSA Network. She has over 12 years of marketing and public relations experience across a wide array of industries, previously serving as a marketing leader in the financial services industry. She has appeared on national television sharing consumer savings advice and also worked on the public relations team at Realtor.com, where she launched the celebrity real estate initiative. She has a master’s degree in Strategic Public Relations from the University of Southern California, as well as a bachelor’s degree in Communications and Political Science from California Lutheran University. She currently serves as the President of Cal Lutheran’s Alumni Board of Directors.
Chris Gazdic is the Global Director AVaaS Product Executive, part of the WESCO | Anixter digital transformation team that is focused on improving customer experiences to meet the changing business and market requirements such as IoT / AV / IT convergence, and ‘as-a-service’ subscription-based and managed service product offerings. Prior to supporting WESCO | Anixter’s digital transformation team, Chris was an integral part of Liberty AV Solutions, working as the Director of Product Management. Chris brings with him twenty years of experience in Commercial AV and Broadcast/Entertainment. He previously supported stage production and post-production facility installations, and the building/upgrading of mobile production trucks. Chris also worked at Gepco/General Cable as the lead product engineer for seven years and is an active member of SMPTE and NSCA.
Chris Turner, CTS, is a Managed Solutions Account Executive at New Era Technology responsible for identifying customer service needs that can help increase the adoption and use of video collaboration technology in the hybrid workplace. With over twelve years at New Era Technology, Chris has helped elevate the customer experience by providing valuable insight and recommendations to the New Era Video Collaboration Team to identify new solutions that support our customers and grow New Era’s portfolio. Chris’s passion for the AV industry is surpassed only by his dedication to family, his community, and spreading the message of inclusion and kindness. Chris is a devoted husband and father to two girls. Beyond his own two daughters, Chris enriches the lives of children in his community by serving as Theater Director for Mount Pleasant High School in Wilmington, DE.
Chuck Fairchild founded Fairchild Communication Systems 20 years ago, beginning his journey with a supportive family, a van, some tools, and 20+ years of well mentored experience in the AV, life safety and telecom systems integration industry. With a laser focus on working hard and treating people right, many good things happened. His systems integration company grew significantly and was recognized by the local business publication’s list of the fastest growing privately held companies in central Indiana. Chuck currently empowers high performing teams at each of 3 Indiana office locations to serve education, healthcare and other markets with design, sales, installation and service of most low voltage, optical and wireless systems. He serves on multiple industry committees, councils and boards. Chuck has been recognized as a Distinguished Hoosier by the State of Indiana for his community service to Scouting.
Chuck Wilson is the CEO of NSCA, the leading not-for-profit association representing the commercial electronic systems industry. He assists systems integrators with the challenges of today’s business environment, gives lectures and presentations on technology innovations at key industry events, and has been published in numerous leading trade journals.
Dale Bottcher has helped AV and IT technology managers realize their visions in all varieties of applications and environments – from large-scale training centers to flexible huddle rooms. Dale is passionate about customer relationship building, working closely with his teams to address clients’ complex video communications needs and deliver solutions under budget and on schedule. Dale also serves on the NSCA Board of Directors.
Daniel Rodriguez is the Chief Technology Officer (HAVRION) at UDT, a leading technology enabler that helps clients in major industries evaluate, architect, secure and manage technology on premise, in mobile and in the cloud. Prior to joining UDT in October 2009, Daniel was HAVRION Global Alliances for 10 years at EMC, a worldwide provider of information technology as a service (ITaaS).
As HAVRION, he is responsible for UDT’s technology solution strategy and strategic account technology strategy. Daniel is dedicated to helping clients avoid risks and reduce the costs associated with implementing next-generation solutions. Daniel holds degrees in computer science and management information systems from Miami Dade College and Florida International University.
Daniel Schmidtendorff is president and CEO at Communication Company, founded in 1976. The company began as a communications and sound company for the K-12 market. Today, it specializes in design, installation, and service of life safety, security, AV, and communication systems for the healthcare, education, and government markets. Since he purchased the company in 2006, Dan has grown Communication Company significantly in terms of staff size and gross revenue (more than a 168% increase). He’s also Treasurer on the NSCA Board of Directors.
David Danto has had over four decades of delivering successful business outcomes in media and collaboration technology. He developed and executed global technology strategies in leadership roles with JPMorgan Chase and Lehman Brothers, and led media technology facility design and execution for organizations including Bloomberg LP, NYU, AT&T, and Financial News Network. His efforts have been recognized by many premiere industry organizations, serving as The Director of Emerging Technologies for the non-profit IMCCA; as an NAB “Pick-Hits” judge for Broadcast Engineering; and as a multi-year CES Innovation Awards judge. David is an expert on the collaboration technology industry, frequently presenting at industry events and blogging / contributing to / editing industry publications.
In addition to all that, David joined Poly in 2019 as their Director of UC Strategy and Research. In this role he helps the Poly team formulate and drive the company’s collaboration strategy; represents them with customers and clients; provides a conduit for customers to communicate market and user needs; and helps customers, analysts and the media truly understand the value of collaboration solutions.
Don Mastro has over 35 years’ experience in the audiovisual and visual communications industry specializing in the development of large global enterprise account technology planning and implementation projects. Don has worked with industry giants in all vertical markets with logos like 3M, Mayo Clinic, Coca-Cola, Emerson, Anadarako Petroleum, Invesco, Bank of America, NBC Universal, Sprint, AT&T and Verizon. He has served on the AVIXA Board of Governor’s as an industry expert and is currently serving on the NSCA Board of Directors.
While finishing up his education, Frank West spent his formative years working many jobs. One such job was working at a carwash for minimum wage and tips. On one very un-extraordinary day, a man showed up driving a mini-van full of stereo equipment; multiple headstock units and a wall of loudspeakers with buttons and switches built into the dashboard. Frank inquired about the man’s profession, “I’m a rep” he exclaimed. Having learned what that entailed, Frank was overcome with a sense of awe and purpose. For the first time, his future was so clear
Frank has spent the last 20 years in sales and sales management within the professional audio-visual industry. During this time, he has worked with Fortune 500 end-users; architectural firms; audio video consultants; MEP firms; and audio video integrators. Joined QSC 7 years ago, he is the Vice President of the Americas Systems team where he is heavily involved in strategy; product roll out; training; field sales; and professional services initiatives.
Currently serving as the Chief Technology Officer for Innovative Lighting, Harry Aller pushes the boundaries of existing lighting systems towards groundbreaking objectives. Prior to working with PoE Lighting, Harry owned several Iowa-based technology companies and has experience working with all phases of product integration. Harry holds a degree in Computer Engineering and has more than 25 years integrating technology in both residential and non-residential buildings.
J.B. Fowler is the chief product officer at Domotz, Inc., a SaaS-based company that helps managed service providers, IT departments, and integrators run their businesses more efficiently through remote network monitoring and management. J.B. has more than 20 years of experience in the AV networking industry, previously serving as VP of business development at Luxul, product manager for controller and AV products at Control4, and manager of video communications and VoIP telephony products at Texas Instruments.
As the managing partner of Bronswick Benjamin P.C., Jeff Bronswick is constantly committed to the firm’s clients. By identifying operational and financial issues and opportunities for clients, and developing strategies to minimize their taxes and maximize their cash flows, he has positively impacted those clients for the long-term. Jeff has extensive financial expertise, providing advisory, tax planning, accounting and audit compliance services to a variety of growth oriented privately held businesses since 1990. He has served clients in numerous industries, including manufacturing, distribution, technology, and business services. Jeff has more than 25 years of experience structuring transactions and performing due diligence for Mergers and Acquisitions.
With 30-plus years of experience, Jerry Siefkes joined Ascom as the Head of Channel Sales in 2020. He has leveraged the skills he has learned over the years to expand the penetration of Ascom’s solution in the healthcare market. Jerry is a passionate sales leader, who has demonstrated success in hiring and developing virtual sales teams. He communicates with internal operations and design teams, as well as external customers, to develop hardware and delivery models that improve patient care, and reduce cost in healthcare. Prior to his role at Ascom, Jerry was the US Sales Manager for the general care business, Philips Healthcare, where he did direct sales; launched several new business ventures; built out new sales teams; and grew market share to over 25% in a new business segment.
Jim Crumbley is the President and CEO of Risk Response Team, Inc. RRT is an Atlanta-based Risk Mitigation and Security Systems Integration firm. Jim has over 30 years of experience providing risk consultative, crisis management, project management, and investigative services to both the public and private sectors in the United States, Europe, Middle East, and South America. Jim’s firm acts as the bridge between public safety and corporate security and the IT department’s task with supporting their security technology systems. Over the last 20 years, Jim’s primary verticals have been healthcare and education.
Joel Harris is a Strategy and Business Consultant with Navigate Management Consulting. He’s an experienced executive and consultant across multiple industries, with extensive experience leading, building, and growing low voltage companies from audio visual to security to structured cabling to specialty healthcare.
John H. Daniels is Executive Director & Chief Executive Officer of BICSI, a global professional association supporting the advancement of the information and communications technology (ICT) profession currently serving more than 26,000 members and credential holders in nearly 100 countries. For over 30 years, Daniels’ career has spanned professional military service, behavioral healthcare, hospital administration, information technology and association management. He holds a BS degree in Computer Science from West Texas A&M University, a MS degree in Health Services Administration from Central Michigan University, and a graduate certificate in Nonprofit Management from American Public University.
Previously, Daniels led the HIMSS Analytics’ global healthcare advisory services team with offices in Europe and the United States, providing health IT advisory services to healthcare provider organizations and government health authorities around the world. As an expert in health IT issues and trends, Daniels is an invited speaker to many conferences worldwide. He also currently serves on the American College of Healthcare Executives (ACHE) Board of Governors Examination Review Course faculty.
Kevin Wren is the School Safety Advocate at A3 Communications, Inc. Prior to joining A3 Communications, Inc. Kevin was in school safety and technology industry for over twenty years creating security and emergency management departments for two of South Carolina’s largest school districts. Kevin is a steering committee director for the Partner Alliance for Safer Schools, an advisor for Safe and Sound Schools, a member of the ASIS School Safety and Security Council, and a previous K-12 Director of the year for Campus Safety Magazine.
Kyle Habben is president and CEO of Electronic Contracting Company, an integration firm providing AV, fire alarm, health care, and security solutions to customers throughout the Midwest. An NSCA Board of Directors member, Kyle brings 20-plus years of sales experience and has served the integration industry for over a decade. He has a B.S. in Industrial Distribution from the University of Nebraska at Kearney.
Lauren Mastro is an attorney and Vice President, Legal at AVI-SPL. In this role, Lauren works with key business stakeholders at AVI-SPL to mitigate risk while optimizing business growth. Lauren advises the business on M&A integration, intellectual property issues, data protection and security compliance, general corporate governance and construction disputes. Lauren also reviews, drafts and negotiates construction contracts, vendor contracts, non-disclosure/confidentiality agreements, software agreements and master services agreements on behalf of the organization. Lauren is a member of the American Bar Association’s Construction Law Forum, the Georgia Bar’s Corporate Counsel Section and Young Lawyers Division, and NSCA’s Code and Compliance Committee.
Lee Rozeboom, Vice President and Managing Direct of Sales, is responsible for setting strategy & vision and providing overall sales leadership to the Connected Technology Group. The CTG sales organization builds, maintains, and grows relationships with technology solution providers, resellers, manufacturers and associations in the tech industry, including IT, Unified Communications, A/V, and Security.
In his previous roles, Lee served as the Vice President of Strategic Relationships and Vice President of Sales for the Managed Service Provider division. He has been involved in lease financing since 2006. Prior to joining GreatAmerica in 2006, Lee worked for a financial planning company and achieved his Series 6 and 65 ratings.
Lee received his Bachelor of Science in Finance and Marketing from Babson College in Wellesley, MA.
Lionel Felix is the CEO of Felix Media Solutions, a commercial AV integrator based in Austin, TX. FMS is a multi-year Inc.5000 company and Texas 500 company. Lionel spent 17 years as an IT executive for Sony Pictures, frogdesign and Young & Rubicam/WPP before launching FMS. He has written books and articles on AV, IT, and technology future trends.
In his new role as chief executive officer at PSA, Matt Barnette is committed to providing industry leading products and exceptional customer service in everything he and his team executes. His teams are motivated to provide the best product, services, and support in the industry. With over 30 years of experience in management and executive roles, Matt is a seasoned veteran in the physical security industry. He travels internationally to attend and present at seminars and conferences focused on commercial and government security; the emergence of electronic security in IT; cyber-security; and the emerging IoT standards.
In her role as Chief Commercial Officer at Intellisee, Maureen Pajerski is responsible for the customer and commercial side of the company, ensuring profitable growth and strong partnerships with channel partners. Bringing more than 25 years of experience, she is also responsible for their growth distribution network. Prior to her role with Intellisee, Maureen served as Executive Vice President of Sales & Marketing with Rauland-Borg. There she was responsible for driving sales and market share growth, directing product development, technical support strategy, and developing channel partnerships. Maureen holds a BS in Computer Engineering from the University of Illinois and MBA in Marketing and Business Policy from the University of Chicago.
Michael Boettcher became CEO of Advanced AV (New Era Technology – PA) in 2009. During his tenure, the company has transitioned from the traditional design-build integrator model into a service-oriented one with a full range of managed service offerings. This critical shift has led to significant growth and achievements for the company, including recognition as a Top 50 Systems Integrator by SCN and an Industry Leader by Commercial Integrator. NET – PA also received InfoComm’s elite APEx certification for industry excellence. Michael is an InfoComm member and an InfoComm Certified Technology Specialist (CTS). He holds a bachelor of science in business administration from Villanova University, where he was a student athlete in the baseball program. He’s also President of the NSCA Board of Directors.
Michael Cibelli has over 30 years of experience, most of that in channels in a variety of roles. Michael's current role is leading the North American Channel at 8x8. In this role he has responsibility for multiple routes to market, including both Wholesale VAR and Agent Channels. Throughout his career he has led by gaining a deep understanding of his customer's and partner's respective businesses. Michael is an executive that maintains strong business relationships revolving around trust and mutual growth. His ability to evolve in changing markets is well documented. Most recently, Michael has been building a Wholesale VAR Program at 8x8 that is aiding partners in their transition from an on-premise world to cloud.
As senior executive, Michael Peveler has a proven track record of planning and executing business objectives. He has a strong business management background, with expertise in Training and Development; Strategic Planning; Market Development; Team Building; and Problem Solving both in Domestic and International settings. Michael is very experienced in building programs, teams, and projects that yield extremely impressive results for the established business obstacles. He is excellent in public settings and in written publications, as well as an accomplished Public Speaker. Michael has a successful track record in M&A activities and New Market Development, resulting in significant growth. He has historically been seen as a problem solver who builds successful solutions and implements them to either fix the problem or grow the business.
Ray Bailey has been in the low-voltage industry since 1979, when he started as a technician for Audio Communications in Anchorage before joining Rauland as a district manager in 1986. There, he taught companies about selling techniques and trained them on the technical aspects of installation and troubleshooting. In 1991, he left Rauland and started Lone Star Communications in Grand Prairie, TX, to cover the Dallas-Ft. Worth market. Focused on quality and customer service over his entire career, Ray is obsessed with making the customer experience exceptional. He has also been involved in carrying this message to other companies through his membership with NSCA, where he currently serves as vice president.
Rob Simopoulos is the co-founder of Defendify, the all-in-one cybersecurity platform that makes cybersecurity possible for small businesses. In his 20+ years in the security industry, he has received awards and recognition from many trusted industry experts and publications. Rob and the Defendify team are based in Portland, ME, and support a growing number of channel partners that offer Defendify nationwide.
Sandi Stambaugh is Vice President of Product Management and has served in this capacity since June of 2015, having served as Senior Director, Director and other roles since her start with SYNNEX in May of 2003. In her role as Vice President of Product Management, Sandi is charged with leading the VISUALSolv and Device Mobility business units. She is responsible for creating, developing and executing strategies and programs to effectively enable the channel to deliver visual and mobile solutions to their end customer. She leads a team responsible for vendor management, business development, sales, solutions design and reseller/integrator engagement and enablement strategies. Stambaugh is a President’s Club winner, a Founders Award winner, was named one of NSCA’s “Movers and Shakers”, has been recognized five consecutive times on CRN’s “Most Powerful Women of the Channel” list and received the CRN “Channel Chief” distinction in 2016 and 2018. She is currently serving on the Board of Directors for the Digital Signage Federation and is co-chair of their membership committee.
Saundra Merollo is the Senior Sales Engineer of Sharp Information and Imaging Company of America. Her key roles include putting together AV solutions, building relationships with end users, resellers and supporting Sharp’s channel business. Saundra has more than 15 years in the technology, integration, and audiovisual industry. She has received numerous awards and accolades for her attention to operational efficiencies, and outstanding customer service including 2019 Top Women of the Channel by CRN. She is passionate about keeping up with IoT, AI display industry trends, needs and solutions. Her past experience includes Sr Leadership roles at Comcast Business Communications, TMC and HP, to name a few. Saundra holds a BBA in Business from Temple University as well as numerous IT, cloud networking and audiovisual technical certifications. She is a DSF Committee Member for Education and member of Women in Technology. Saundra has written numerous articles on topics ranging from the benefits of using digital signage over traditional signage, to ways to use digital signage to drive consumer behavior. She also has been published in AV Network magazine, AVISPL.com, Commercial Integrator magazine, to name a few.
Siddharth “Sid” Bose is an attorney in Ice Miller's Data Security and Privacy Practice. As part of Ice Miller’s Data Security and Privacy Practice, Sid counsels clients on various data security and privacy issues dealing with Internet of Things (IoT), SaaS, cybersecurity and regulatory compliance, and data breaches. Prior to becoming an attorney, Sid worked as an IT systems engineer. He is a current board member of the Central Indiana Chapter of the Information Systems Security Association (ISSA). He is also a volunteer with the National Telecommunications and Information Administration’s (NTIA) working group on IoT Security, Upgradability, and Patching. As part of the working group, Sid participates in discussions on the impact of IoT devices and the need for a secure lifecycle approach to IoT devices. Sid is also a former co-chair of the Indianapolis Chapter of the International Association of Privacy Professionals.
With over 30 years of experience in the IT and integration industry, Steven Potts, is the owner of Primary Systems, Inc. After taking ownership in 2004, he has restructured PSI from a typical systems integration company to a company that focuses specifically on Clinical Process Management. Steven is currently the President of the National Electrical Contractors Association in St. Louis and has been since 2000. Prior to Primary Systems, he was Director of Sales at Lucent Technologies with an impressive record of P&L management, operations, and marketing. Steven has also worked with various start-up firms to establish market presence and strategic accounts in the Telecommunications field.
Steve Wingo is currently with Sennheiser in the role of Technical Application Engineer. He supports the consultant community in North America regarding product knowledge, design assistance, and other product needs. Steve has begun to establish a strong foothold in this community by expanding the presence of Sennheiser with appropriate informational meetings, product information dissemination, establishing a monthly consultant newsletter, and regular consultant contact. He currently resides in Birmingham, AL, having attended Birmingham Southern College with a major in Music Composition with classical guitar as his primary instrument. Steve has been in the AV industry for 16 years, and his goal is to provide the best, most accurate information and solutions in a timely manner. He highly values the relationships he has developed over these past years.
T.J. Trojan joined SYNNEX in 2007 and currently serves as senior Vice President, Product Management. In 2016-2018, Mr. Trojan served as Chief Executive Officer of SYNNEX Japan Corporation. With over 25 years of industry experience, Mr. Trojan is a seasoned executive with experience leading sales, customer service, product development, and marketing organizations. During his tenure at NEC Display Solutions of America, Inc. and other NEC-affiliated companies, he held many positions ranging from Account Manager to, most recently, the President of NEC Display Solutions of America, Inc.
In his role as chief executive officer at DLS, Tim Hennen helps integrators in the audiovisual, security, and low voltage industries meet growing customer demands through scalable technical services and focus on stable growth. Previously, as chief technology officer at IVCi, he successfully built strategic client and manufacturer relationships and implemented new emerging technologies to ensure that sustainable ecosystems and profitable processes were being put in place. He is Secretary on the NSCA Board of Directors and Chair of NSCA’s Emerging Technologies Committee.
Tom LeBlanc, NSCA's Executive Director, has supported the integration market since 2003. As editorial director of Commercial Integrator from 2010 to 2019 and in various roles at CE Pro before that, he specialized in developing content to help integration firms improve their businesses. At NSCA, LeBlanc is focused on sharing NSCA success stories and resources aimed at improving members' businesses.
Tyler Ebnet, CEC’s Vice President of Sales and Marketing, has more than 15 years of sales; process improvement; technology; and team development experience. Tyler excels at creating streamlined processes that improve customer experiences and help talented sales experts find answers to challenging productivity, safety, and communications questions. His expertise guided the company’s mission to move from product-based sales to consultative selling to transform the customer experience. In just one year, he helped grow new business revenue from 2% to 18%. Tyler led a rebuild of the sales organization, training 14 new professionals in under two years while creating a training program that turns new graduates into enterprise sales executives.
Prior to joining CEC, Tyler worked at a Fortune 500 company that offered managed services. He built CEC’s managed services platform from the ground up, rolling out a subscription program to help customers move from a capex to an opex spending model. Tyler also serves as a regional board member for Junior Achievement of Eastern Iowa, and is a classroom volunteer. He holds a Bachelor of Science degree from Minnesota State University.
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