NSCA

NoviSign Americas Summit 2026 — Las Vegas
2026-06-16 09:00 - 17:00 (America/Chicago) | NY
NoviSign Americas Summit 2026 — connect with the digital signage community in Las Vegas for a full day of strategy, insights, and networking

About NoviSign

NoviSign is recognized as the Best Digital Signage Software in 2025, powering over 60,000 screens globally and trusted by businesses of all sizes. NoviSign consistently earns high user ratings and industry recognition. With a presence across 5 continents, NoviSign’s web-based design software offers 50+ drag-and-drop widgets and 400+ customizable templates, enabling remote content creation, editing, and management. The platform supports live social media feeds, real-time data, interactive touchscreens, and IoT integrations. With extensive media player compatibility, offline functionality, and a user-friendly design studio, NoviSign ensures seamless content delivery. From offices and schools to restaurants and retail, we help companies engage audiences with vibrant, impactful, and scalable solutions for any industry.

The Integrator's Advantage | An NSCA Townhall at InfoComm 2026
2026-06-16 14:00 - 16:30 | Las Vegas Convention Center, 3150 Paradise Rd, Las Vegas, Nevada, 89109, United States
Join us Tuesday, June 16, in the Las Vegas Convention Center West Hall for the NSCA Town Hall, where industry leaders and integrators will dig into AI, cybersecurity, and strategies to stay competitive in a changing landscape. Registration is $99 for members and $149 for non-members—NSCA members can use promo code “NSCA” when registering.

NSCA Education Foundation 26th Anniversary Party
2026-06-17 20:00 - 23:00 | Brooklyn Bowl, 3545 S Las Vegas Blvd,, Las Vegas,, Nevada, 89109, United States
Keep the momentum going at Infocomm and join us Wednesday, June 17 from 8:00–11:00pm PDT at Brooklyn Bowl in Las Vegas as we celebrate 26 years of the NSCA Education Foundation with our themed evening: Soundcheck for the Future.

This RSVP-only event is free to attend and brings together industry peers for a night of networking, live music, and a well-earned good time. The theme reflects where our industry is headed — forward-thinking, evolving, and ready for what comes next. Whether you’re reconnecting with familiar faces or making new connections, it’s the perfect way to cap off your InfoComm experience and celebrate the people and programs shaping the future of our industry.

NΞXXT — The SPRINT
2026-06-18 13:00 - 17:00 | Las Vegas Convention Center, 3150 Paradise Rd, Las Vegas, Nevada, 89109, United States
AI innovation is a team sport — and The SPRINT is where it comes to life.

Presented by NΞXXT at InfoComm 2026, The SPRINT is a four-hour, team-based innovation session designed to help AV and collaboration industry professionals turn AI ideas into real, tangible outcomes. Participants will work in small, intentionally diverse teams, each assigned a catalyst challenge and tasked with building a practical response — whether a prototype, service concept, workflow, or business model.

No prior innovation experience required. The emphasis is on rapid experimentation, creative use of AI tools, and the power of diverse perspectives working together under pressure.

Top teams will be invited to present their outputs on the AVIXA Xchange LIVE stage on Friday, June 19 from 12:00–1:00pm, giving the broader InfoComm audience a front-row view of what industry innovation can produce.

Participants are encouraged to attend in mentor-mentee pairs and will leave with hands-on experience of a practical innovation methodology they can bring back to their organizations.

The SPRINT is free for attendees with an InfoComm Premier or Essentials Education Pass.

Ask Like an MSI: Live Discovery Questions You Build and Practice in One Hour
2026-06-23 11:00 - 12:00 | NY
In one live hour, your team will build and practice the discovery questions that turn an integrator into a Master Systems Integrator.

The MSI Shift Starts With Better Questions, Not Better Boxes

NSCA has been clear about where this industry is heading. The integrators who win the next decade will not be the ones who install the most boxes. They will be the ones who own outcomes across AV, security, life safety, building controls, and IT. That is the Master Systems Integrator model, and the new MSI Playbook gives NSCA members the what and the how of making that move.

The Playbook makes one thing impossible to ignore. The very first capability of a Master Systems Integrator is not engineering or project management. It is asking strong discovery questions. That is the gap this session closes, and you will close it by doing, not watching.

Most integration sales conversations still revolve around device counts, room lists, and product specs. You cannot sell an integrated outcome with a product pitch. The MSI does not start in engineering. It starts with the questions your salespeople ask in the first meeting.

A Bigger Share of the Budget

Move past device counts and product specs to own the integrated outcome across the building, and the larger technology budget that comes with it.

Stickier Customer Relationships

When you design around how the customer measures success, you become the one handshake they keep coming back to.

Recurring Revenue Tied to Results

Outcome conversations open the door to managed services and recurring revenue, not one-time installs.

Your Two Guides for the Hour

Mike Abernathy

Director of Business Resources, NSCA

A leading voice on the Master Systems Integrator model, Mike opens the session with the MSI opportunity and a look inside the new MSI Playbook.

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Jon Ray

Chief Revenue Officer & Associate Partner, Integration Channel, revenueify

With 15+ years helping integrators grow recurring revenue, Jon introduces the F.I.N.D. Interview System® and why discovery is the first MSI capability.

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How the Hour Runs

This is a working session built around the F.I.N.D. Interview System®, the discovery engine inside Customer Focused Selling®. F.I.N.D. moves the conversation away from “what do you need installed” toward “what outcome are you trying to own across your building.” It uncovers how people use the space, where risk shows up, how operations run today, and how the customer will measure success. Those are the exact inputs NSCA says a Master Systems Integrator must design around.

1. Mike Abernathy opens with the MSI opportunity for NSCA members and a look inside the new MSI Playbook.

2. Jon Ray introduces the F.I.N.D. Interview System and why discovery is the first MSI capability.

3. The group builds real Fact and Important Business Objective questions together, the two question types that qualify and shape every MSI opportunity.

4. You put those questions to work in the revenueify AI Coaching tool, practice them live, and get instant feedback on what to sharpen.

You will not leave with notes about discovery. You will leave with discovery questions you built, rehearsed, and improved in real time.

Beyond the Logo: Building a Brand That Connects in the Age of AI
2026-07-07 11:00 - 11:30 | NY
Presented by NSCA Member Advisory Council Member Supervox

The webinar is to help provide a framework for integrators to approach branding and marketing, whether you handle it internally or use an outside partner. We believe this is a worthwhile exercise because all AV integrators have brands. The question is how well is your brand working for you? We’ll talk about how to ensure that the public’s perception matches your intention and we’ll discuss the promise and risks of AI as it relates to brand perception.

Speakers

Mike AbernathyDirector of Business ResourcesNSCA

Jerry AbramsMarketing StrategistSupervox

Tim SauerPartnerSupervox

MSI Boot Camp: The F.I.N.D. Questions That Drive Master Systems Integration
2026-07-10 11:30 - 13:00 | NY
Three working sessions. Live customers. The discovery system that lets you sell solutions you do not install every day.

Where the Idea Becomes a Repeatable Habit

The webinar made the case: the first capability of a Master Systems Integrator is not engineering or project management. It is asking strong discovery questions. NSCA put that at the top of the MSI Playbook for a reason. This boot camp is where your team turns that idea into a repeatable habit, using the F.I.N.D. Interview System®, the discovery engine inside Customer Focused Selling®, and the revenueify Meeting Planner against the real accounts you are working right now.

Here is the unlock NSCA members feel the moment they try to move up the value chain. The MSI model asks salespeople to sell across AV, security, life safety, building controls, and IT, and no one is a product expert in all of it. F.I.N.D. removes that barrier. When you lead with discovery instead of product knowledge, you can qualify and drive solutions you do not deliver every day, because the conversation is about the customer’s outcome, not your spec sheet.

Sell What You Don’t Install

Lead with discovery instead of product knowledge, and you can qualify and shape solutions you do not deliver every day.

Consultant, Not Catalog

F.I.N.D. is what moves a salesperson from sounding like a product expert to acting like a business consultant.

The Budget That Follows Outcomes

Done well, that is what earns the larger budget share, stickier relationships, and the recurring revenue NSCA ties to owning outcomes.

A Working Boot Camp, Not a Lecture Series

You bring live customers and upcoming meetings, and you leave each session with questions and a plan you can use that week.

What You Will Do, Session by Session

Session 1 • Friday, July 10

F.I.N.D. for Any Solution

A deep dive into the F.I.N.D. Interview System and how to use it to prepare for meetings across very different solutions. You will work through the four question types and why the order matters:

Facts build credibility.

Important Business Objectives uncover what the customer is trying to achieve.

Needs gather the practical requirements once you have earned them.

Dreams reach the personal win.

The point is the discipline that lets you walk into any opportunity prepared, even when the technology is new to you, because you are leading with the customer’s business rather than your product catalog.

Session 2 • Friday, July 17

The Meeting Planner and Your MSI Questions

This is where it gets real. We review the F.I.N.D. questions you built and load them into the revenueify Meeting Planner for actual meetings on your calendar. For each one you will:

Define the ideal and minimal outcome for the meeting.

Map the contact’s role and DiSC® style.

Design your Fact and Important Business Objective questions, including the seeding questions and the second and third level questions that surface true business objectives.

Position the MSI questions: the ones that open a single system request into a full building outcome.

When a customer asks for a camera upgrade, the MSI question moves the conversation from how many cameras toward what they are trying to protect, and how security, access, and life safety should work together to do it. You apply this to real customers, not hypotheticals.

Session 3 • Friday, July 24

The Capstone

You present your MSI discovery plan back to the group and get direct feedback from revenueify. This is where preparation meets accountability. You will hear what is sharp, what is missing, and exactly what to tighten before your next live meeting. Reps also rehearse their final questions in the AI Coaching tool, so they walk away practiced, not just planned.

The REVUP Portal Is Included

Every participant gets our legendary REVUP Portal: additional blueprints, follow-up learnings, and an AI Coaching tool that lets you practice your discovery questions and get instant feedback between meetings. The Portal is how the skill keeps building after the third session, so discovery becomes the way your team sells, not a one-time workshop.

Who It Is For

Salespeople and sales managers at commercial integration companies who want to sell new or different solutions with confidence.

Teams that want to stop reacting to RFPs and device lists and start leading the conversation, whether or not they ever take on the full MSI role.

You do not have to commit to becoming a Master Systems Integrator to get value here. If your team wants to ask better questions and be less reactive, the habits you build in these three sessions pay for themselves in a single improved opportunity.

The Details

Three Fridays

July 10, 17, and 24, 2026.

11:30 AM CST

90 minutes each session.

$100 per seat

Covers all three sessions.

Working format

Bring live customers and real upcoming meetings.

Bring the Accounts You Most Want to Win

Three working sessions, your live customers, and the discovery system that lets you sell solutions you do not install every day. Reserve your seat and come ready to work.

$100 per seat • July 10, 17, 24, 2026 • 11:30 AM CST • 90 minutes each

Summer Summit On School Safety
2026-07-16 08:00 - 2026-07-17 17:00 | Concord, NC, Concord, North Carolina, United States
Pro Tip: use “PASS50” for a $50 discount!

The Summer Summit on School Safety is a unique opportunity to connect with national experts, share proven strategies, and explore real-world solutions that help create safer learning environments for every student.

Whether you’re a school administrator, safety team member, mental health professional, or community partner, this summit will equip you with insights and tools to strengthen safety practices and foster resilience in your schools and communities.

Together, we’re shaping the future of safer schools, one conversation, one connection, and one action at a time.

Communication Skills Training (Virtual) July 2026-Aug 2026
2026-07-17 11:00 - 12:30 | NY
Communication Skills Mastery: Build Deeper Relationships, Close More Deals

Understand your communication style. Adapt to others. Build trust that lasts. One month to measurable change.

Why Communication Skills Matter Now

Most sales reps and leaders know what to say. Few know how to say it in a way that resonates with each buyer’s unique style. That gap costs deals, slows pipeline, and creates friction with teams. This program closes that gap by anchoring your communication to data—your Everything DiSC® profile—and teaching you to adapt with intention, not guesswork.

Know Your Style

Everything DiSC® assessment reveals your natural communication strengths, blind spots, and what drives your behavior.

Read Others Faster

Recognize observable patterns in how different styles communicate, prioritize, and make decisions.

Adapt & Close

Make small, intentional adjustments that remove friction, build trust, and accelerate buyer decisions.

Four Sessions. One Month. Measurable Change.

Session 1 • Friday, July 17 • 11 AM CST

Know Yourself: DiSC Foundations

You’ve completed your Everything DiSC® assessment and pre-work. Now dig into what your profile reveals. In this 90-minute session, you’ll explore your natural communication style, priorities, motivators, and stressors—the foundation of self-awareness that drives every conversation.

Understand what drives your behavior and how it shapes customer and team interactions

Identify where your style helps you build trust and where it creates unintentional friction

Reflect on patterns in REVUP Portal to anchor learning in real work examples

Outcome: Clear understanding of your natural style and how it influences every interaction you lead.

Session 2 • Friday, July 24 • 11 AM CST

Read Others: Spotting Styles & Adapting

Now expand beyond your own style. Learn how to recognize the communication patterns of each DiSC style in real time—in calls, emails, meetings, and team dynamics. This session teaches you where friction happens and how to adapt with small, intentional adjustments.

Identify observable patterns that signal each DiSC style in conversations and decision-making

Compare your tendencies with other styles to spot where connection is possible and friction can occur

Practice adapting your communication to strengthen buyer and team relationships

Outcome: Ability to recognize different styles and adjust your approach to improve every conversation.

Session 3 • Friday, July 31 • 11 AM CST

Build Trust: Credibility & Long-Term Value

Sales is about one-time closes. Long-term growth is about relationships. This session focuses on building the credibility and trust that create lasting value with customers and teams. Learn how your DiSC style supports strong relationships and where you might be creating unintentional friction.

Explore how your motivators, stressors, and natural tendencies influence how others experience you

Identify where your communication style builds credibility and where it may create friction

Become intentional, reliable, and consistent in how you show up for customers and teammates

Outcome: Deeper relationships anchored to trust, credibility, and customer lifetime value.

Capstone • Friday, August 7 • 11 AM CST

REVUP APEX: Apply & Celebrate

Learning becomes real when it’s applied. In this capstone session, you’ll share how your DiSC awareness and communication skills have improved your interactions in real work. Participants showcase real examples of better conversations, stronger relationships, and clearer communication results. You’ll also support others by offering insight and helping them apply the methodology in their own work—reinforcing your own mastery in the process.

AI at Machine Speed: When Innovation Outpaces Cybersecurity, Governance, and Control
2026-07-21 11:00 - 12:00 | NY
AI is no longer evolving in controlled cycles—it is accelerating at machine speed, reshaping how organizations innovate, build systems, and manage risk. While AI enables unprecedented productivity gains and automation across integration firms, cybersecurity frameworks, governance models, and operational controls are struggling to keep up.

In this discussion, NSCA AI & Cybersecurity Committee will explore the growing tension between rapid AI adoption and the need for security, structure, and accountability. As employees increasingly experiment with “shadow AI,” build custom agents, and deploy ungoverned tools, organizations are being forced to rethink how they balance innovation with risk.

This session will provide practical insight into how integrators can safely embrace AI while avoiding exposure, fragmentation, and unintended consequences—without slowing down competitive momentum.

Speaker

Mike AbernathyDirector of Business ResourcesNSCA

Brian BanksCTOCore Consultor

Rob SimopoulosCo-Founder & CEODefendify

Mike StocklinDirector of TechnologyAutomation Arts

Sponsored by

New Jersey NSCA Education Foundation Charity Golf Outing
2026-08-17 08:00 - 17:00 | Glen Ridge Country Club, 555 Ridgewood Ave, Glen Ridge, NJ, 07028, United States
The NSCA Education Foundation is excited to announce the 3rd annual New Jersey NSCA Education Foundation Charity Golf Outing, which will be held at the prestigious Glen Ridge Country Club.

Location: Glen Ridge Country Club, 555 Ridgewood Ave, Glen Ridge, NJ 07028Date: Monday, August 17Time: Breakfast, registration, and practice begin at 8:00am; shotgun start at 9:00am

Event Details

Glen Ridge Country Club is an 18-hole championship course offering breathtaking views of the New York City skyline. With accolades such as New Jersey PGA’s Club of the Year, the Horton Smith Award, and the Bill Strausbaugh Award, Glen Ridge is known for its top-tier facilities and team of dedicated professionals who ensure a memorable experience for every golfer.

Registration Fees:

Individual Golfer: $250

Foursome: $1,000

Club Rental: $100

Mulligan Package: $50

Fees include cart, green fees, balls, tees, drink cart, breakfast, and lunch.

If you would like additional information on attending the event as a sponsor, contact Keri Whoriskey or call 319-366-6722.

Total Tech Summit
2026-08-31 08:00 - 2026-09-02 17:00 | NY
Total Tech Summit is an invitation-only executive conference connecting technology leaders, solution providers, and industry partners for high-level networking and strategic conversations. Focused on collaboration, innovation, and deal-making, the event blends curated meetings, thought leadership, and relationship-building to drive real business outcomes.

Communication Skills Training (Virtual) October 2026
2026-10-02 11:00 - 12:30 | NY
Communication Skills Mastery: Build Deeper Relationships, Close More Deals

Understand your communication style. Adapt to others. Build trust that lasts. One month to measurable change.

Why Communication Skills Matter Now

Most sales reps and leaders know what to say. Few know how to say it in a way that resonates with each buyer’s unique style. That gap costs deals, slows pipeline, and creates friction with teams. This program closes that gap by anchoring your communication to data — your Everything DiSC® profile — and teaching you to adapt with intention, not guesswork.

Know Your Style

Everything DiSC® assessment reveals your natural communication strengths, blind spots, and what drives your behavior.

Read Others Faster

Recognize observable patterns in how different styles communicate, prioritize, and make decisions.

Adapt & Close

Make small, intentional adjustments that remove friction, build trust, and accelerate buyer decisions.

Four Sessions. One Month. Measurable Change.

Session 1 • Friday, October 2 • 11 AM CST

Know Yourself: DiSC Foundations

You’ve completed your Everything DiSC® assessment and pre-work. Now dig into what your profile reveals. In this 90-minute session, you’ll explore your natural communication style, priorities, motivators, and stressors — the foundation of self-awareness that drives every conversation.

Understand what drives your behavior and how it shapes customer and team interactions

Identify where your style helps you build trust and where it creates unintentional friction

Reflect on patterns in REVUP Portal to anchor learning in real work examples

Outcome: Clear understanding of your natural style and how it influences every interaction you lead.

Session 2 • Friday, October 9 • 11 AM CST

Read Others: Spotting Styles & Adapting

Now expand beyond your own style. Learn how to recognize the communication patterns of each DiSC style in real time — in calls, emails, meetings, and team dynamics. This session teaches you where friction happens and how to adapt with small, intentional adjustments.

Identify observable patterns that signal each DiSC style in conversations and decision-making

Compare your tendencies with other styles to spot where connection is possible and friction can occur

Practice adapting your communication to strengthen buyer and team relationships

Outcome: Ability to recognize different styles and adjust your approach to improve every conversation.

Session 3 • Friday, October 16 • 11 AM CST

Build Trust: Credibility & Long-Term Value

Sales is about one-time closes. Long-term growth is about relationships. This session focuses on building the credibility and trust that create lasting value with customers and teams. Learn how your DiSC style supports strong relationships and where you might be creating unintentional friction.

Explore how your motivators, stressors, and natural tendencies influence how others experience you

Identify where your communication style builds credibility and where it may create friction

Become intentional, reliable, and consistent in how you show up for customers and teammates

Outcome: Deeper relationships anchored to trust, credibility, and customer lifetime value.

Capstone • Friday, October 23 • 11 AM CST

REVUP APEX: Apply & Celebrate

Learning becomes real when it’s applied. In this capstone session, you’ll share how your DiSC awareness and communication skills have improved your interactions in real work. Participants showcase real examples of better conversations, stronger relationships, and clearer communication results. You’ll also support others by offering insight and helping them apply the methodology in their own work — reinforcing your own mastery in the process.

ISC East
2026-11-03 08:00 - 2026-11-05 17:00 | Jacob Javits Convention Center, 429 11th Avenue, New York City, NY, 10001-1114, United States
ISC East is the Northeast’s leading security and public safety event, bringing together integrators, end users, and manufacturers to explore the latest in access control, video surveillance, cybersecurity, and smart security solutions. The show pairs a focused expo floor with expert-led education and strong regional networking.

XBO 2026
2026-11-10 08:00 - 2026-11-11 17:00 | Tempe Mission Palms, 60 E 5th St, Tempe, Arizona, 85281, United States
XBO Experience 2026 is NSCA’s immersive leadership and career-development experience designed for emerging professionals in the integration industry. Held Nov. 10–11, 2026, at the Tempe Mission Palms, XBO blends hands-on learning, real-world business insight, and meaningful peer connections to help the next generation of leaders accelerate their impact and shape the future of the industry.
