BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//NSCA - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.nsca.org
X-WR-CALDESC:Events for NSCA
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20270314T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20271107T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260710T113000
DTEND;TZID=America/Chicago:20260710T130000
DTSTAMP:20260615T060604
CREATED:20260602T154809Z
LAST-MODIFIED:20260602T154828Z
UID:16875-1783683000-1783688400@www.nsca.org
SUMMARY:MSI Boot Camp: The F.I.N.D. Questions That Drive Master Systems Integration
DESCRIPTION:Three working sessions. Live customers. The discovery system that lets you sell solutions you do not install every day. \n\n\n\n\n\n\n\n\n\nWhere the Idea Becomes a Repeatable Habit\n\n\n\nThe webinar made the case: the first capability of a Master Systems Integrator is not engineering or project management. It is asking strong discovery questions. NSCA put that at the top of the MSI Playbook for a reason. This boot camp is where your team turns that idea into a repeatable habit\, using the F.I.N.D. Interview System®\, the discovery engine inside Customer Focused Selling®\, and the revenueify Meeting Planner against the real accounts you are working right now. \n\n\n\nHere is the unlock NSCA members feel the moment they try to move up the value chain. The MSI model asks salespeople to sell across AV\, security\, life safety\, building controls\, and IT\, and no one is a product expert in all of it. F.I.N.D. removes that barrier. When you lead with discovery instead of product knowledge\, you can qualify and drive solutions you do not deliver every day\, because the conversation is about the customer’s outcome\, not your spec sheet. \n\n\n\n\n\nSell What You Don’t Install\n\n\n\nLead with discovery instead of product knowledge\, and you can qualify and shape solutions you do not deliver every day. \n\n\n\n\n\nConsultant\, Not Catalog\n\n\n\nF.I.N.D. is what moves a salesperson from sounding like a product expert to acting like a business consultant. \n\n\n\n\n\nThe Budget That Follows Outcomes\n\n\n\nDone well\, that is what earns the larger budget share\, stickier relationships\, and the recurring revenue NSCA ties to owning outcomes. \n\n\n\n\n\n\n\n\n\nA Working Boot Camp\, Not a Lecture Series\n\n\n\nYou bring live customers and upcoming meetings\, and you leave each session with questions and a plan you can use that week. \n\n\n\nWhat You Will Do\, Session by Session\n\n\n\nSession 1  •  Friday\, July 10\n\n\n\nF.I.N.D. for Any Solution\n\n\n\nA deep dive into the F.I.N.D. Interview System and how to use it to prepare for meetings across very different solutions. You will work through the four question types and why the order matters: \n\n\n\n\nFacts build credibility.\n\n\n\nImportant Business Objectives uncover what the customer is trying to achieve.\n\n\n\nNeeds gather the practical requirements once you have earned them.\n\n\n\nDreams reach the personal win.\n\n\n\n\nThe point is the discipline that lets you walk into any opportunity prepared\, even when the technology is new to you\, because you are leading with the customer’s business rather than your product catalog. \n\n\n\nSession 2  •  Friday\, July 17\n\n\n\nThe Meeting Planner and Your MSI Questions\n\n\n\nThis is where it gets real. We review the F.I.N.D. questions you built and load them into the revenueify Meeting Planner for actual meetings on your calendar. For each one you will: \n\n\n\n\nDefine the ideal and minimal outcome for the meeting.\n\n\n\nMap the contact’s role and DiSC® style.\n\n\n\nDesign your Fact and Important Business Objective questions\, including the seeding questions and the second and third level questions that surface true business objectives.\n\n\n\nPosition the MSI questions: the ones that open a single system request into a full building outcome.\n\n\n\n\nWhen a customer asks for a camera upgrade\, the MSI question moves the conversation from how many cameras toward what they are trying to protect\, and how security\, access\, and life safety should work together to do it. You apply this to real customers\, not hypotheticals. \n\n\n\nSession 3  •  Friday\, July 24\n\n\n\nThe Capstone\n\n\n\nYou present your MSI discovery plan back to the group and get direct feedback from revenueify. This is where preparation meets accountability. You will hear what is sharp\, what is missing\, and exactly what to tighten before your next live meeting. Reps also rehearse their final questions in the AI Coaching tool\, so they walk away practiced\, not just planned. \n\n\n\n\n\n\n\nThe REVUP Portal Is Included\n\n\n\nEvery participant gets our legendary REVUP Portal: additional blueprints\, follow-up learnings\, and an AI Coaching tool that lets you practice your discovery questions and get instant feedback between meetings. The Portal is how the skill keeps building after the third session\, so discovery becomes the way your team sells\, not a one-time workshop. \n\n\n\nWho It Is For\n\n\n\n\nSalespeople and sales managers at commercial integration companies who want to sell new or different solutions with confidence.\n\n\n\nTeams that want to stop reacting to RFPs and device lists and start leading the conversation\, whether or not they ever take on the full MSI role.\n\n\n\n\nYou do not have to commit to becoming a Master Systems Integrator to get value here. If your team wants to ask better questions and be less reactive\, the habits you build in these three sessions pay for themselves in a single improved opportunity. \n\n\n\nThe Details\n\n\n\n\nThree Fridays\n\nJuly 10\, 17\, and 24\, 2026.\n\n\n\n\n\n11:30 AM CST\n\n90 minutes each session.\n\n\n\n\n\n$100 per seat\n\nCovers all three sessions.\n\n\n\n\n\nWorking format\n\nBring live customers and real upcoming meetings.\n\n\n\n\n\n\n\n\n\n\nBring the Accounts You Most Want to Win\n\n\n\nThree working sessions\, your live customers\, and the discovery system that lets you sell solutions you do not install every day. Reserve your seat and come ready to work. \n\n\n\n$100 per seat  •  July 10\, 17\, 24\, 2026  •  11:30 AM CST  •  90 minutes each
URL:https://www.nsca.org/events-calendar/msi-boot-camp-the-f-i-n-d-questions-that-drive-master-systems-integration/
CATEGORIES:NSCA Partner Event
ATTACH;FMTTYPE=image/jpeg:https://www.nsca.org/wp-content/uploads/2026/02/Coaching-To-Maxmize-Success.jpg
ORGANIZER;CN="Revenueify":MAILTO:tyler@revenueify.today
END:VEVENT
END:VCALENDAR