INDUSTRY EXPERTS

Ray Bailey, Lone Star Communications Inc.

Ray Bailey has been in the low-voltage industry since 1979, when he started as a technician for Audio Communications in Anchorage before joining Rauland as a district manager in 1986. There, he taught companies about selling techniques and trained them on the technical aspects of installation and troubleshooting. In 1991, he left Rauland and started Lone Star Communications in Grand Prairie, TX, to cover the Dallas-Ft. Worth market. Focused on quality and customer service over his entire career, Ray is obsessed with making the customer experience exceptional. He has also been involved in carrying this message to other companies through his membership with NSCA, where he currently serves as vice president.

Melanie Baxter, alliantgroup

Melanie Baxter, a native Houstonian and retired professional ballerina, has always had a passion for health and wellness. After spending the first part of her career in corporate education for LVMH (Louis Vuitton Moet Hennessy), she attended graduate school to study health and wellness, and obtained her masters in Exercise Science Health Promotion with a specialization in Corporate Wellness Psychology. Melanie is passionate about helping people live their best lives by successfully integrating work-life success, leadership, development, and nutrition. Melanie’s research on workplace wellness led her to develop innovative programming for national employer wellness groups at Humana, and was recognized as the company’s Employee of the Year in 2016. Currently, Melanie leads alliantgroup’s multi-award winning Wellness & Investment team that focuses on all areas of corporate wellness – including physical, intellectual, situational, occupational, emotional, financial, spiritual, and social wellness.

Mike Boettcher, President, NSCA

Michael Boettcher, EDGE

Michael Boettcher brings over 20 years of experience in system integration in a wide range of roles and responsibilities. He has held departmental management, regional leadership, and multiple corporate positions overseeing general management, sales, operations and service.  Prior to joining EDGE, he served as President of Global VC – US Division of New Era Technology.  During Michael’s tenure, New Era Technology was recognized as a Top 50 Systems Integrator by SCN and recognized as an Industry Leader by Commercial Integrator. New Era also received AVIXA’s elite APEx certification for industry excellence.

Michael is currently the Immediate Past President of NSCA and has served on its Board of Directors since 2014.   He also served as DAC Chairman for EDGE (USAV at the time) and is an AVIXA member with a Certified Technology Specialist (CTS) designation.  He holds a Bachelor of Science in Business Administration from Villanova University and played baseball for the Wildcats.

Mike Bradley, ECD Systems, LLC

Mike Bradley is President and CEO of ECD Systems, LLC headquartered in Tempe, Arizona. Mike began his career in a sales role designing and installing Electronic Technologies for schools, hospitals and churches.

Following a 16 year career with Chambers in Phoenix, the last six as it's President and General Manager, Mike joined Safeguard Security and Communications where he has contributed his experience to help Safeguard expand it's business offerings, revenues and regional presence. Mike purchased the Safeguard Enterprise Integration Group in October 2014 and renamed the company ECD Systems, LLC. ECD Systems is now a leading security and systems integrator in the Southwest.

Jeff Bronswick , Bronswick Benjamin P.C.

Jeff Bronswick, managing partner of Bronswick Benjamin P.C., is constantly committed to the firm’s clients. By identifying operational and financial issues and opportunities for clients, and developing strategies to minimize their taxes and maximize their cash flows, he has positively impacted those clients for the long-term.

Jeff has extensive financial expertise, providing advisory, tax planning, accounting and audit compliance services to a variety of growth oriented privately held businesses since 1990. He has served clients in numerous industries, including manufacturing, distribution, technology, and business services.  Jeff has more than 25 years of experience structuring transactions and performing due diligence for Mergers and Acquisitions.

 

Brad Caron, SIGNET

Brad Caron has 30 years of experience in the systems integration industry. He has overseen SIGNET’s growth from $1.8 million to more than $30 million in annual revenue. He identifies future strategies, ways to recognize existing and recruit new talent, and ideas for leveraging the experience and expertise of SIGNET’s vice presidential team.

Brandon Conick, Conference Technologies, Inc.

Brandon Conick is the Chief Operating Officer at CTI. He has been a team member of the company since 2008 with over a dozen years of AV experience. His passion for excellence has led to the development of CTI’s impeccable process and consistent customer satisfaction.

Christina DeBono, ClearTech

Christina De Bono is president of ClearTech, an integration company established in 1983. Christina has 23 years of experience in the commercial AV industry, holding key positions in sales and executive management. Christina has been on the Board of Directors for NSCA since July 2017.  She has served on other Boards including International Facilities Management Association (IFMA), LA Chapter and for the Association of Strategic Planners (ASP), L.A. Chapter. Christina is a graduate of the Goldman Sachs 10,000 Small Businesses Program.

Sandy Dinklage, Electronic Contracting Company

Sandy Dinklage, VP of Professional Services, is responsible for the day-to day operations and managed services of Electronic Contracting Company.  Sandy has 17 years of operational and leadership experience. With a passion to maximize the customer experience by providing top-notch service and implementing proven processes, Sandy and her team have increased RMR by 45% in the last two years. She has a Bachelor of Science degree in Management & Human Resources from Wayne State College.

Tyler Ebnet, Revenueify

Tyler Ebnet has more than 15 years of Executive Revenue leadership, sales process optimization, and revenue team development experience. He combines the people development side of sales with a proven tactical coaching methodology, all powered by data and analytics to create high-performing revenue teams that hit objectives. This uniquely developed revenue operations methodology empowers organizations to achieve explosive RMR growth, profitable topline revenue growth, and improved customer experiences, all while increasing the tenure and professionalism of an organization's sales team. It has allowed Tyler to coach over 200 sales professionals and managers, assist with securing over $100,000,000 in Annual RMR, and led to over $20,000,000 in financed technology through Great America.

Before starting Revenueify, Tyler worked for a Systems Integrator based in the Midwest where he oversaw a significant evolution of their revenue organization, which fostered massive RMR growth, near double-digit booked margin gains, and an improved customer experience. Over his career, he has also worked for one of the country's largest IT VARs/MSPs, where he was a part of creating and growing national RMR programs. Early in his career, he was even part of a team that developed GeekSquad's first Managed Service program, which would eventually be rolled out nationwide with Best Buy for Business.

Barry Epstein, Vertex Capital

Barry Epstein is a Founder and President of Vertex Capital, an acquisition consulting firm which specializes in representing integrator, fire and security alarm buyers and sellers throughout the Life Safety sector.

Barry is a frequent industry speaker, having spoken both domestically and internationally on growth through acquisitions, exit strategies, valuations and the current state of the Life Safety acquisition marketplace.

Prior to founding Vertex Capital, he served as Senior Vice President at SLP Capital, a specialty finance company which provided capital to the Life Safety sector.  He also served as a lender at FSS, a specialty lender to the alarm industry. Barry holds an MBA and a BBA from the University of Texas McCombs School of Business.

Kyle Habben, Electronic Contracting Company

Kyle Habben is president and CEO of Electronic Contracting Company, an integration firm providing AV, fire alarm, health care, and security solutions to customers throughout the Midwest. An NSCA Board of Directors member, Kyle brings 20-plus years of sales experience and has served the integration industry for over a decade. He has a B.S. in Industrial Distribution from the University of Nebraska at Kearney.

 

Joel Harris, Solutions360

Joel Harris concurrently serves as the President of Solutions360. Over the past 20 years, Joel has led company growth by ten-fold through equal parts of organizational improvement, strategic transformation, and acquisitions.  Joel is a veteran of the US Marine Corps and holds a BS in Civil Engineering from The Ohio State University, an MBA from the University of North Carolina and completed Executive Education in New Product Development at MIT Sloan School of Management.  He has also worked in engineering and strategic consulting positions with Marathon Oil, Ernst & Young, LLP, and Pfizer, Inc.

Ingolf de Jong, GENCOMM

Ingolf de Jong is President/CEO of GENCOMM.  He has been in the technology industry since 1979.  Ingolf has donated his time to serve on several Industry Boards including NSCA, ISE, and PSNI.  He is a member of the Salt Lake Chamber of Commerce, is serving as the Small Business Committee Chairman and is on the Board of Governors.

 

Gary Kolbeck, Avidex

Gary Kolbeck is responsible for shaping and overseeing strategic vision and growth initiatives for Avidex. Gary brings over 25 years of technology business experience with 15 years of executive leadership specializing in growth strategies and overall business transformation. His commitment to our shared mission and values is at the forefront of his decision-making and in the development of our leadership team. With a passion for leveraging technology to improve human connections and solve complex problems, Gary drives our overall objectives and company culture to focus on innovation to deliver impactful solutions that improve the way we work, learn, and live. Gary earned a BS in Electrical Engineering from South Dakota State University and holds 3 design patents.

Don Mastro, AVI Systems

Don Mastro has over 35 years’ experience in the audiovisual and visual communications industry specializing in the development of large global enterprise account technology planning and implementation projects. Don has worked with industry giants in all vertical markets with logos like 3M, Mayo Clinic, Coca-Cola, Emerson, Anadarako Petroleum, Invesco, Bank of America, NBC Universal, Sprint, AT&T and Verizon. He has served on the AVIXA Board of Governor’s as an industry expert and currently serves on the NSCA Board of Directors.

Laurie MacKeigan, Backman Vidcom

Laurie MacKeigan is the president of Backman Vidcom, a graduate of Acadia University. After obtaining her Chartered Accountant designation with Deloitte in Halifax, Laurie spent 11 years in Bermuda working as the head of finance for a global investment firm. In 2014, she purchased Backman Vidcom with a goal of reviving the stagnant company. She and her team nicknamed the company “Backman 2.0” and set out to lead in the industry. The strategy has generated impressive results, with plans for more growth in the future.

Angela Nolan, Vistacom Inc.

Angela Nolan, CEO, has worn many hats during her 37 years at Vistacom and quickly gained AV industry expertise overseeing a variety of business functions, including finance, operations, marketing, becoming a major contributor to the growth of Vistacom from a small family-owned company to a Top 50 systems integrator. She took the helm as CEO in 2022 and continues to play a significant role as the executive champion of Vistacom’s control room division, which has now become a pillar of the company.

During her tenure, Vistacom grew from 12 people to more than 85 as Nolan refocused the mission on providing the most value to its clients through seamless technology integration services, which encompass site analyses, design engineering, custom programming, project management, training, service and maintenance, and expertise in control room design. She facilitates development, directs and supports all projects end-to-end, monitors all critical functions and service, and manages Vistacom’s Quality Assurance and Training Programs.

Angela maintains her qualifications as an AQAV Certified Quality Leader, CTS, and a trained NERC/CIP compliance professional. She previously served as the Secretary/Treasurer on the Board of Directors for the PSNI Global Alliance, and she was inducted into the Systems Contractor News (SCN) Hall of Fame in 2019.

Tina Peters, SVT

Tina Peters, Executive Vice President of SVT, is responsible for all day-to-day operations. Tina brings over 15 years of experience in the industry and has a passion for building and developing teams for businesses to scale. Her hands-on leadership approach and experience in project management and service operations has been critical to the success of our technical and delivery teams. Tina’s determination to provide a premium customer experience both internally and externally really helps SVT’s culture stand out in everything they touch.

Jay Rogina, Spinitar (now Solutionz)

Jay Rogina has more than 35 years of executive management and technical experience in the support of customers at various top electronic technology firms. As a Principal of Spinitar since 1999, Jay focuses on providing Spinitar’s overall strategic direction and visionary leadership while fostering Spinitar’s strong customer, manufacturer and industry partner relationships. Jay is a graduate of DeVry Institute of Technology and holds managerial program certificates from LaVerne University, AFSMI and Dale Carnegie.

Daniel Schmidtendorff, Communication Company

Dan Schmidtendorff is president and CEO at Communication Company, founded in 1976. The company began as a communications and sound company for the K-12 market. Today, it specializes in design, installation, and service of life safety, security, AV, and communication systems for the healthcare, education, and government markets. Since he purchased the company in 2006, Dan has grown Communication Company significantly in terms of staff size and gross revenue (more than a 168% increase). He’s also Vice President on the NSCA Board of Directors.

Ryan Staner, CEC

Ryan Staner has been with CEC since 2001, starting out as a systems technician while earning an associate degree in electronics engineering. He has also served as a project manager, system specialist, project engineer, and, most recently, general manager of fire and security before being named the assistant vice president of fire and security technology in 2022. He provides high-level direction and oversight for CEC’s expert team of fire and security professionals, ensuring that they have the knowledge and support they need to effectively resolve challenges for clients.

Debbie Williamson, Tempest Technologies

Debbie Williamson is co-owner and President of Tempest Technologies, a PNW-based AV design and integration firm. Her curiosity about technology drew Debbie into the industry over 30 years ago, but her true passion is deeply rooted in the relationship aspect of the business. Embracing the “master, mentor, make a difference” philosophy, Debbie focuses on fostering a culture of learning and professional development, while seeking meaningful ways to give back to the community.

 

Chuck Wilson, NSCA

Chuck Wilson is the CEO of NSCA, the leading not-for-profit association representing the commercial electronic systems industry. He assists systems integrators with the challenges of today’s business environment, gives lectures and presentations on technology innovations at key industry events, and has been published in numerous leading trade journals

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