Not all integration companies are great at reacting to market changes, but Shaun Robinson, VP of product management at Xilica, offers tips for overcoming that challenge amid the COVID-19 crisis.
Unprecedented. Uncertainty. Unforeseen.
Whatever cliché we choose, it adds up to the same business challenge for integration companies amid the COVID-19 crisis: The market is changing and businesses need to react. The problem, if the integration industry is being honest with itself, is that many companies aren’t great at being nimble.
The integration market has always required nimbleness thanks to rapidly changing technologies and fiercely competition environments, points out Shaun Robinson, vice president of product management for Xilica. “You throw in a pandemic on top of that, and it’s a real, real challenge,” he says. “It’s really highlighting the need to be able to operate in a much more agile and nimble fashion.”
Xilica is a sponsor of NSCA’s 2020 Pivot to Profit Virtual (2020 P2Pv) conference on Sept. 22-23. In this P2Pv Series video interview, Robinson offers advice on how integration firm leaders can take steps toward becoming nimbler.
Watch the entire video interview above.
Shaun Robinson is vice president of product management at Xilica. As a 2020 P2Pv sponsor, Xilica is helping NSCA lead business transformation conversations.