In this 2020 Pivot to Profit Virtual (P2Pv) session, attendees were confronted with the inherent flaws of connected devices, the trust customers put in integrators, and potential vulnerability of critical data.
2020 P2Pv Presenters:
Connected Devices Meet Security Risks
The conversation around cybersecurity has changed in 2020. The year has “brought a unique market and competitive landscape that will require systems integrators to find creative ways to earn business,” points out Simopoulos.
It goes without saying that, in 2020, cybersecurity is no longer an option or a luxury for systems integrators, but rather a requirement in business operations. For well-equipped integrators, however, cybersecurity can also present a business opportunity.
“Sure, cybersecurity can be looked at as an expense line on the P&L, but I recommend it be utilized as a revenue-generating tool as well,” Simopoulus says.
“Customers want to do business with cybersecurity-savvy integrators: ones they know will protect the sensitive data they provide and ones that will deploy cyber-hardened solutions at their facilities.”
“Systems integrators should use their internal cybersecurity program as a market differentiator. They should show customers that they take security seriously, they have a strong program, and they have a security-first mindset at their company. Making this part of the sales process, positioned front and center, will surely help them earn more business.”
Watch the entire on-demand session to learn more.