Because effective marketing strategies not only increase sales but also build the foundation for a successful business, NSCA has developed its Power Marketing Toolkit™ to help members maximize their marketing research, communications, public relations, sales and business development strategies.
The toolkit is comprised of five modules packed with best practices to build the brand image, client relationships and business opportunities of industry companies. The five-part series includes:
Part 1: Market Research & Planning
Understand your brand value, identity and image to combine your existing brand with the power of your NSCA membership for a competitive advantage. Learn about market research and data gathering to generate leads, target clients and improve the accuracy of your forecasted trends. Finally, create an integrated process to successfully build your business. Get member access to this report.
Part 2: The Power of Public Relations
Learn how to use public relations (PR) to differentiate your company from your competition through local media and press releases. Find out how this powerful tool can increase recognition of your products or services and elevate the value you provide to a wide audience of potential new customers. Get member access to this report.
Part 3: Client Relationship Development
“Market once, sell often.” Business development and sales programs are more effective with strong marketing. Discover how your sales team can create guidelines and strategies to pursue clients or projects. Also learn how to develop, implement and monitor contact management, and initiate and maintain ongoing contact to build professional relationships and project opportunities. Get member access to this report.
Part 4: Effective Marketing Collateral
Explore how words and images in marketing and communications are more powerful with structure, clarity and themes that show you understand what clients want. Learn about the important targeted Statement of Qualification and how to increase website effectiveness through design that is consistent with your strategic business goals and other marketing collateral. Get member access to this report.
Part 5: Information Management
Information management is a critical part of powerful marketing. Examine customer relationship management (CRM) database record management systems, which can help you better understand who your best clients are. These systems can also help tailor strategic marketing and business pursuit efforts for new clients to maximize your marketing efforts. Get member access to this report.
The Power Marketing Toolkit Resource Center is a one-year subscription to more than 35 marketing templates, tools, checklists, schedules and more, including:
- Advertising Evaluation Matrix
- Brand Strategy Scorecard Tool
- Competitive Analysis Tool
- CRM Readiness Assessment
- Customer Profile Template
- Lead Scoring Index
- Marketing Communications Plan Template
- Media Relations Database
- Press Release Templates
- Product Development Charter
- Product Sanity Check Tool
- Sales Analysis Tool
- Website Usability Checklist
Get member access to the Power Marketing Toolkit Resource Center.