The 2008 Market Intelligence Series offers NSCA members quarterly research focuses on the internal and external factors surrounding the current and future technology trends and supplier relations of the commercial electronic systems industry. Free to corporate members, the 2008 series includes:

Q1: Marketing and Promotion in the Commercial Electronic Systems Industry
Available January 2008

With increasing competition from the electrical, IT, telephony and security industries, low voltage professionals are needing to do more to promote their services. What are firms doing to market themselves in their region? What methods are they using to educate the market about their value? What works? What doesn’t work? What’s different from the promotional methods used in the past? This study will benchmark not just how much firms are spending on marketing, but what activities they are doing. Results of this survey will provide perspective for industry stakeholders on building their own marketing plans. From this there will be strong implications to manufacturers on ways they can support other industry stakeholders in their promotional initiatives.

Q2: Sales Management Trends in the Commercial Electronic Systems Industry
Available March 2008

How are sales teams within the industry assembled? How are individual sales quotas determined? Are they based on a salesperson’s past history, by geographic region, by vertical markets areas or a combination of factors? How are sales plans executed? Is it hit and miss? Do marketing plans exist to support them? Results of this survey will provide perspective for industry stakeholders on how sales teams are built and managed.

Q3: Digital Signage
Available June 2008

Learn about the penetration of this technology and its impact on the opportunities as well as training and staffing implications for systems contractors. What are the business and technical challenges of adding digital signage to a contracting firm’s mix of offerings? Quantifiable information on the vertical markets and geographical regions with the fastest acceptance of this technology will be explored. 

Q4: To be determined
Available September 2008